How Hotel Nido Sky Outperformed the Market With PriceLabs' Occupancy-Based Pricing

REVENUE MANAGEMENT

Justin Winfield owns Hotel Nido Sky, an 18-unit aparthotel in Medellín, Colombia that blends apartment-style living with hotel service for entrepreneurs, digital nomads, and longer-stay guests.

Why it matters: A sharp rise in Medellín's hotel supply in early 2024 drove a concerning revenue decline, while Justin was manually adjusting rates up to three times a day across multiple channels.

Discover how PriceLabs' occupancy-based automation helped Nido Sky stop the decline and outperform local competitors.

Top 3 Core Objectives: As competition in Medellín intensified, Justin needed to replace manual, reactive pricing with automation that could keep pace with demand and stabilize revenue.

Eliminate manual rate-setting: Justin was adjusting prices up to three times daily across channels, constantly checking occupancy by hand.
Stop the revenue decline: A sharp increase in Medellín's hotel supply in early 2024 was eating into Nido Sky's earnings.
Price a unique inventory: As an apartment-style hotel, Nido Sky needed a strategy that reflected both hotel and short-term rental market dynamics.

Innovators Mentioned

Hotel Nido Sky

PriceLabs

Justin Winfield

Owner

Hotel Nido Sky

"PriceLabs is an important part of our operations. It helped us automate rate updates and respond to market demand."

Justin Winfield

Owner

👍 Owner Justin Winfield said that On what PriceLabs changed for Nido Sky's day-to-day operations.:

"PriceLabs is an important part of our operations. It helped us automate rate updates and respond to market demand."

⚖️ The selection process: During their research process, Justin Winfield evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Owner Justin Winfield said, about their decision: "PriceLabs gave us the tools to compete and succeed in a growing market while ensuring an exceptional guest experience."

📈 The results: PriceLabs automated Nido Sky's pricing, stabilized its revenue decline, and gave Justin time back to focus on guests.

Revenue stabilization - the earlier decline leveled off, letting Nido Sky outperform local competitors.
Operational efficiency - automation cut the manual workload of checking occupancy and updating rates multiple times a day.
Increased visibility - optimized OTA listings alongside PriceLabs pricing attracted new guests while retaining existing ones.