How Zenstay Boosted Revenue While Doubling Its Portfolio With PriceLabs

REVENUE MANAGEMENT

Managing 148 rooms across 25 boutique properties in geographically diverse markets — from California's coast to Lake Tahoe — requires a revenue management platform that scales without scaling headcount. For Tommy Wong, who joined Zenstay from a technical support background with no prior hospitality experience, it was an exciting challenge!

Why it matters: Zenstay's story shows how a lean, tech-forward operator can grow peak-period revenue while doubling portfolio size — proving that disciplined dynamic pricing scales meaningfully when paired with the right tooling.

Tommy scaled revenue management using PriceLabs as both a pricing tool and a learning platform — onboarded by his account manager and supported by transparent, explainable pricing logic.

Top 3 Core Objectives: Zenstay needed to build a scalable revenue management practice from scratch — covering 25 boutique properties across distinct markets, with a portfolio set to double in the coming years. The objectives centered on operational scale, market visibility, and equipping a new revenue manager with the tooling to succeed.

Scale revenue across inventory: Scale revenue management across a fast-growing, multi-market inventory without proportionally scaling resources.
Ramp up swiftly: Equip a non-hospitality operator with transparent, explainable pricing tools to ramp up quickly on revenue management.
Set confident prices: Set confident base prices for newly launched properties and monitor their pacing as they ramp.

Innovators Mentioned

Zenstay

PriceLabs

Tommy Wong

Technical Operations Manager

Zenstay

""Even though we doubled our portfolio since last year, the ADR has continued to grow along with the expansion — up around 25% in peak periods compared to 2025.""

Tommy Wong

Technical Operations Manager

👍 Technical Operations Manager Tommy Wong said that On the impact PriceLabs has had as Zenstay has scaled across California and Lake Tahoe::

""Even though we doubled our portfolio since last year, the ADR has continued to grow along with the expansion — up around 25% in peak periods compared to 2025.""

⚖️ The selection process: During their research process, Tommy Wong evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Technical Operations Manager Tommy Wong said, about their decision: ""PriceLabs' Multi-Calendar doesn't hide the math. Every price is broken down to the most granular level — seasonality, occupancy, every adjustment. I can trace any decision and explain it to anyone."

📈 The results: Peak-period ADR grew approximately 25% year-over-year, even as the portfolio doubled in size. Occupancy held steady or increased — driving meaningful RevPAR growth across the entire operation.

~25% peak-period ADR growth year-over-year
Occupancy held steady or improved year-to-date across the inventory
Effeciently ran revenue management across 25 properties

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