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REVENUE MANAGEMENT
Boosting direct online revenue at super speed
Verified case study
Hotel Tech Report has reached out to hoteliers at Heywood Spa Hotel to verify this case study.
If you’re after a place to truly relax and unwind then look no further than Heywood Spa Hotel, in Tenby.
Boasting a home away from home feeling throughout the hotel their 23 newly refurbished rooms offer the tranquility and warmth guests come to expect.
With a stunning restaurant and outstanding spa treatments and facilities, guests are forgiven for not wanting to leave the hotel to explore Pembrokeshire.
Why it matters:
The results Heywood Spa has achieved in just SIX MONTHS with Profitroom are outstanding. 128% increase in direct online bookings, decreased commission costs, and package growth all thanks to the Profitroom solutions.
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The Profitroom Booking Engine has allowed Heywood Spa to increase their direct booking share and reduce the third-party commission costs almost immediately. The tools within the solution have allowed them to amplify their package-selling abilities and offer multiple stay opportunities.
Top 3 Core Objectives:
A hotel that certainly knows what they want: to increase its direct booking share and reduce the commissions they were paying to OTAs.
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Amplified Experiences: Heywood Spa needed a system that could enable them to take back control of their direct bookings, with easy-to-use solutions which amplify their brand and experiences.
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Personalised Packages: Being a spa hotel, they wanted the opportunity to sell multiple bed, dining, and spa package opportunities to their guests. They needed a tool that would help maximise their package-selling potential directly, require minimal effort from the team to update and amend.
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Reduced OTA Reliance: Heywood Spa wanted a solution that would give them more control over their bookings, the ability to manage the bookings and packages themselves and allow them to reduce their reliance on OTAs and their commission costs.
Innovators Mentioned
Heywood Spa Hotel
Profitroom
IP
Isara Panicker
Hotel Tech Report reached out to Isara Panicker who verified this case study.
Sales Manager
Heywood Spa Hotel
"Since implementing Profiroom’s Booking Engine we’ve taken back control of our direct booking share and it’s skyrocketing. The tools they offer are easy to navigate and have encouraged us to include more personalisation into our offers. It’s a system that allows us to manage our entire business commercially and we’re not looking back!"
Isara Panicker
Sales Manager
👍 Sales Manager
Isara Panicker
said that Heywood Spa have taken back control of their booking strategy and increased their personalisation with Profitroom.:
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"Since implementing Profiroom’s Booking Engine we’ve taken back control of our direct booking share and it’s skyrocketing. The tools they offer are easy to navigate and have encouraged us to include more personalisation into our offers. It’s a system that allows us to manage our entire business commercially and we’re not looking back!"
⚖️ The selection process:
During their research process, Isara Panicker
evaluated Profitroom's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Profitroom was the best fit solution:
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Sales Manager Isara Panicker said, about their decision: "We wanted a solution that allowed us to manage and market our hotel bookings all in one place."
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The results:
Since implementing our Profitroom Booking Engine 360 at the beginning of 2023, Heywood Spa has been off to a roaring start. Utilising our newsletter discount tool Heywood Spa has immediately generated a higher level of online direct bookings as well as showcased and personalised their packages to generate additional interest - including 34% package sales growth. The following results are from the first 6 months.
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128% increase in direct bookings. It took them only 159 days to generate the same amount of revenue as they did throughout ALL of 2022.
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34% growth in package sales (dinner inclusive rates!)
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32% decrease in commission costs to third parties, that’s £10K in savings already
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