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REVENUE MANAGEMENT
Aura Accommodation selects RoomPriceGenie and gains 20% growth in room rates
Verified case study
Hotel Tech Report has reached out to hoteliers at Aura Accommodation to verify this case study.
A few years ago, Nick and his business partner were looking at all sorts of business opportunities. They didn’t have any specific drive to do one thing or the other, but the accommodation was an industry we felt we could do this. From there they purchased an older, run-down property called the Havana Motel Lodge right in the middle of Rotorua. After five months of renovations, they launched Aura accommodation in December 2016.
Why it matters:
After opening Aura accommodation they quickly realized that just setting seasonal rates was not enough. Selling out months in advance did not make sense to them so they applied manual revenue management quickly realizing this was too time-consuming. From there they decided to look at an integrated, automated solution.
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RoomPriceGenie integrates with your Property Management System to automatically check, calculate and update your rates, making the system fully automated.
Top 3 Core Objectives:
After realizing that manual revenue management would not be an option, Nick searched for a revenue management solution. The solution they would select had to fulfill these criteria:
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Intuitive to use: Nick and the team at Aura Accommodation wanted a system that was intuitive and simple to understand.
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Easy implemented and integrated: The system they would select had to be integrated with their current hotel tech stack, and the setup had to be easy.
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save time: Doing their rates manually was too time-consuming for the team at Aura Accommodation, so the solution they would implement had to save them time.
Innovators Mentioned
Aura Accommodation
RoomPriceGenie
NF
Nick Fitzgerald
Hotel Tech Report reached out to Nick Fitzgerald who verified this case study.
Owner
Aura Accommodation
"I have more time now. I logged on today for the first time in a week, and yet I knew that over the course of the last week, my pricing was moving accurately and effectively with what was happening in the market."
Nick Fitzgerald
Owner
👍 Owner
Nick Fitzgerald
said that Owner Nick has peace of mind with RoomPriceGenie:
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"I have more time now. I logged on today for the first time in a week, and yet I knew that over the course of the last week, my pricing was moving accurately and effectively with what was happening in the market."
⚖️ The selection process:
During their research process, Nick Fitzgerald
evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:
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Owner Nick Fitzgerald said, about their decision: "RoomPriceGenie accurately picked up on the demand trends and subsequently increased our average daily rate significantly throughout that period, resulting in a 20% growth in rates."
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The results:
After implementing RoomPriceGenie for Aura Accommodation, Nick and the team achieved the following results:
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Simplicity: "For me, that is important because you can pull reporting from everywhere, and they can give you all sorts of exciting things about your rooms and pricing, but things can quickly become quite overly complicated. Instead, RoomPriceGenie is a highly effective solution that is intuitive and simple to understand and implement," Says Nick.
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Time-saving: "I have more time now. I logged on today for the first time in a week, and yet I knew that over the course of the last week, my pricing was moving accurately and effectively with what was happening in the market. You know that if you want to do good revenue management, you need to be on it every single day, so of course, now there is so much time saved by knowing that is happening in the background for me with RoomPriceGenie," Says Nick
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Bottom line results: "We increased our average daily rate significantly, resulting in a 20% growth in rates," Says Nick.
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