How Horange Phuket Town Went From 9% to 82% Occupancy in Its First Three Months

REVENUE MANAGEMENT

Horange Phuket Town is a 32-room boutique hotel a three-minute walk from Phuket Old Town. When it opened in July 2024, it had no booking history at all. GetGuest, the revenue and OTA management company behind its commercial setup, had to price a brand-new hotel with nothing to go on but the competition next door.

Why it matters: New and independent hotels often price off their competitors because they have nothing else to go on. Horange shows what happens when pricing shifts to follow the hotel's own guests as soon as real bookings arrive.

47% of Horange's bookings arrive within three days of check-in, and 61% are single-night stays.

Top 3 Core Objectives: GetGuest set out to price a hotel with zero history from day one, then adapt quickly as Horange's real booking patterns emerged.

Reliable rates from opening: The hotel opened with no historical booking data to base prices on. The goal was to set reliable rates from day one anyway.
Pricing on own demand: Early rates relied on what competitors were charging. The goal was to switch to pricing based on the hotel’s own demand once that became clear.
Automate daily rate changes: The team was adjusting rates by hand every day. The goal was to automate those changes so they could focus on strategy.

Innovators Mentioned

RoomPriceGenie

Jacky Huang

Founder of GetGuest, revenue management partner to Horange Phuket Town

Horange Phuket Town

"The system handles the day-to-day pricing. That frees me up to focus on the bigger questions: understanding the market, reading the hotel's own data, and deciding where we need to step in."

Jacky Huang

Founder of GetGuest, revenue management partner to Horange Phuket Town

👍 Founder of GetGuest, revenue management partner to Horange Phuket Town Jacky Huang said that With daily pricing automated, time goes to understanding the market and deciding where to step in.:

"The system handles the day-to-day pricing. That frees me up to focus on the bigger questions: understanding the market, reading the hotel's own data, and deciding where we need to step in."

⚖️ The selection process: During their research process, Jacky Huang evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Founder of GetGuest, revenue management partner to Horange Phuket Town Jacky Huang said, about their decision: "I'd tested several pricing tools across other properties. I needed one that wouldn't just copy the hotel next door, and would learn from our own bookings as they came in."

📈 The results: Horange filled quickly after opening and has held strong occupancy for nearly two years in a late-booking, short-stay market.

Occupancy rose from 8.77% on the books at soft opening to 82.04% by September 2024, the hotel's third month.
Monthly occupancy held between roughly 79% and 97% from September 2024 through July 2026
Rates rise automatically as last-minute bookings come in, with no guest pushback on price changes