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REVENUE MANAGEMENT
Hotel Vista Cay Resort increases ADR by 35% and revenue by 60% within one year of using RoomPriceGenie.
Verified case study
Hotel Tech Report has reached out to hoteliers at Vista Cay Resort by Orlando Resorts Rental to verify this case study.
Orlando Resorts Rental competes with larger hotels with full-time revenue managers. Since he did all pricing manually, Daniel struggled to stay on top of price and occupancy trends. As a result, the apartment units were always underpriced and sold out too quickly. In fact, Daniel would often hear guests say, “I can’t believe this rental was so inexpensive.”
Why it matters:
During the pandemic, Daniel had some downtime to investigate rate management platforms. He was motivated to find a solution because he knew that when people returned to travel, pricing would be critical to his success, especially since he added more units during Covid-19 and had limited staff on hand to help. He read RoomPriceGenie’s great reviews on Hotel Tech Report and decided to reach out.
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RoomPriceGenie's automated revenue management system enabled the Vista Cay Resort by Orlando Resorts Rental to increase their ADR and helped to maximize rates in peak season.
Top 3 Core Objectives:
Daniel had three objectives in mind when selecting a revenue management system. They are as follows:
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Transparency: Daniel was looking for a solution that offered transparency in its pricing recommendations. He did not want a "black box" system.
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Ease of use: Daniel required a system that was easy to navigate and use. He did not want to invest a tremendous amount of time in learning a complicated system.
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Automation: Automation was a requirement since Daniel wanted to ensure that the system kept running in the background even when he was not paying attention. Automation was required to guarantee accurate pricing for his rentals all the time.
Innovators Mentioned
Vista Cay Resort by Orlando Resorts Rental
RoomPriceGenie
Daniel Waldron
Hotel Tech Report reached out to Daniel Waldron who verified this case study.
Proprietor
Vista Cay Resort by Orlando Resorts Rental
"Within one year of using RoomPriceGenie, ADR increased by 35% and revenue increased by 60%."
Daniel Waldron
Proprietor
👍 Proprietor
Daniel Waldron
said that Vista Cay Resort increases revenue with RoomPriceGenie:
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"Within one year of using RoomPriceGenie, ADR increased by 35% and revenue increased by 60%."
⚖️ The selection process:
During their research process, Daniel Waldron
evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:
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Proprietor Daniel Waldron said, about their decision: "During periods like spring break and convention season, we can get higher rates then I thought was possible before. They’re probably double what I set when I priced manually, but they’re selling, and no one complains."
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The results:
Using RoomPriceGenie as a revenue management system, Daniel and his team enjoyed some features in RoomPriceGenie, which are outlined as follows:
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Within one year of using RoomPriceGenie, ADR increased by 35%, and revenue increased by 60%.
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RoomPriceGenie saved Daniel time due to its ease-of-use system without needing to check it regularly.
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Daniel began maximizing rates in peak season – March, April, June and July. During periods like Spring break and convention season, he was able to get higher rates then he thought was possible before.
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