通过 HTR 的每月通讯 theRewind 了解最新的酒店技术提示、趋势和见解
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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REVENUE MANAGEMENT
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Thanks to their partnership with The Hotels Network (THN), Parkhotel Adler found an easy and effective solution: Form Builder.
Identify guests: Parkhotel Adler created a customized website form to capture visitor information, displayed on the hotel’s booking engine and targeted only to visitors searching for dates when the hotel is sold out.
Capture their contact information: Form requests were sent straight to the reservation team, capturing a significant part of the demand of guests that would otherwise have to find an alternative for their Christmas stay.
Generate future bookings: The reservation team contacted potential guests to keep them informed on availability updates, e.g. based on cancellations, or to help them with organizing a stay for different dates in the future.