The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
摘要
我们分析了 233 条经验证的酒店从业者评价,比较了功能集、定价和真实案例研究,以全面解析每个平台的优势。最佳选择取决于您的物业类型和优先事项:
D-Edge 表现出色 在 ROI 方面 ,拥有独特功能如 Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Smart Host GmbH 表现出色 在 营销活动管理与优惠创建 方面 ,拥有独特功能如 Guest profiles and Marketing Automation.
基于 HTR 上 233 条经验证的酒店从业者评价的并排评分。
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| 起始价格 | From $400/mo | From $900/mo |
| 经验证的评价 | 4 | 229 |
在分析了 233 条经验证的评价后,D-Edge 用户最看重其 ,而 Smart Host GmbH 用户则强调 营销活动管理与优惠创建, 支持质量, 个性化宾客沟通。点击任意主题查看评价者的反馈。
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各产品在不同物业规模、类型和区域的 酒店客户关系管理与电子邮件营销 供应商中的排名——基于各细分市场中酒店从业者的经验证评价。
按酒店规模
| 细分市场 |
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| 小型(10-24 间客房) ▾ | — | #1 92 条评价 |
| 中型(25-74 间客房) ▾ | #28 1 条评价 | #3 104 条评价 |
| 大型(75-199 间客房) ▾ | — | #15 4 条评价 |
| 超大型(200+ 间客房) | — | #15 2 条评价 |
按物业类型
| 细分市场 |
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| 精品酒店 ▾ | — | #4 81 条评价 |
| 豪华酒店 ▾ | #38 0 条评价 | #4 67 条评价 |
| 品牌/连锁酒店 ▾ | — | #5 41 条评价 |
| 长住酒店 ▾ | #25 1 条评价 | #3 16 条评价 |
按区域
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| 北美 | — | #29 1 条评价 |
| 欧洲 ▾ | #20 2 条评价 | #2 206 条评价 |
| 中东 | — | #13 1 条评价 |
Choosing a hotel CRM & email marketing platform means finding a solution that enhances guest relationships without complicating your operations. Both D-Edge CRM (Prev. LoungeUp) and Smart Host CRM serve this purpose; however, their approaches and strengths differ sharply. As your hotel considers these options, it’s crucial to understand which platform aligns best with your goals for automation, segmentation, and overall user experience.
D-Edge’s CRM offers a broad array of features tailored to large-scale, multi-property operations and has more recent reviews, indicating active development and customer engagement. Smart Host, meanwhile, is better known for its ease of use, deep integration, and high customer satisfaction among smaller hotels. Which one better addresses your hotel’s specific needs?
Both platforms aim to foster guest loyalty and streamline communication, but they differ in scale and focus. D-Edge CRM emphasizes automation, segmentation, and multi-channel outreach, with features like offer experimentation and dynamic pricing, suitable for hotels that want advanced marketing tools. Smart Host prioritizes personalized communication, automation, and data centralization, making it ideal for hotels seeking straightforward, targeted campaigns.
D-Edge’s platform is geared toward properties that need extensive segmentation, multi-property management, and comprehensive marketing experimentation. Smart Host excels in delivering a user-friendly experience with a focus on guest data centralization and automation. Do you prioritize broad, multi-channel campaigns or personalized, simplified interactions?
If your hotel requires extensive segmentation, multi-channel delivery, and complex automation across multiple properties, D-Edge is the better choice. Its feature suite—guest segmentation, offer orchestration, and multi-property dashboards—caters to large hotel groups and resorts with sophisticated marketing needs.
Conversely, if your hotel needs a streamlined platform that simplifies guest communication, automates campaigns, and integrates seamlessly with PMS, Smart Host is the ideal fit. Its intuitive interface, extensive automation, and rich guest profiles suit small to mid-sized hotels focused on personalized marketing and operational efficiency.
In summary, choose D-Edge for scalability and advanced features, and Smart Host for simplicity and high user satisfaction. Your decision hinges on your hotel’s size, marketing complexity, and preferred user experience.
D-Edge’s platform has a strong 4.5/5 ease of use rating but is designed for users comfortable with complex features and multi-channel campaigns. Its onboarding process is rated 4.67/5, and reviews praise its performance, but some mention the interface could be more modern, especially in the customer portal. Staff adoption may require more training due to the platform’s depth.
Smart Host scores slightly higher at 4.7/5 for ease of use, with a highly intuitive interface praised for its simplicity and speed. Its onboarding process is rated 4.64/5, and reviews highlight how quickly teams can implement and start seeing results. For hotel teams seeking a straightforward, minimal-learning-curve platform, Edge: Smart Host.
D-Edge offers 12 unique features, including offer experimentation, multi-channel delivery, ancillary merchandising, and a multi-property dashboard—tools that empower large hotel groups with complex marketing strategies. Its open APIs and multi-channel outreach make it suitable for hotels that want extensive control and experimentation.
Smart Host, with 28 exclusive features, provides a centralized data warehouse, advanced segmentation, automation, and dynamic surveys—all within a user-friendly interface. Its features are tailored to creating personalized campaigns, automating guest interactions, and gaining deep insights.
Edge: Smart Host, as it possesses a broader and more diverse set of features designed for automation, personalization, and detailed guest profiling.
D-Edge receives a perfect 5/5 support rating based on reviews emphasizing dedicated, responsive service and ongoing product improvements. Guests mention Lena, their project manager, as outstanding, and praise the company's proactive support.
Smart Host’s support scores an impressive 4.87/5, with reviews highlighting the team’s competence, friendliness, and quick problem resolution. Customers appreciate the ongoing assistance that helps them maximize the platform’s potential.
Edge: D-Edge, given its top-tier support ratings and dedicated account management, which is especially valuable for larger, more complex hotel groups.
D-Edge outperforms with 115 verified partners, including major PMS and hospitality systems like Oracle, Mews, and HotelTime, offering extensive integration options. This makes it adaptable to various tech stacks, especially for larger hotel chains.
Smart Host has 25 verified integrations, including popular systems like Protel, SuitePad, and DIRS21. While fewer in number, its open API and focus on core PMS integrations ensure smooth data flow for smaller to mid-sized hotels.
Edge: D-Edge, with its significantly larger partner network, catering well to hotels with complex, multi-system environments.
D-Edge’s recent reviews and higher overall ratings (4.5/5) reflect strong satisfaction from hotels of all sizes, particularly in Europe and global markets. Reviewers praise its comprehensive tools and support for multi-property management.
Smart Host, despite having more reviews (217 vs 4), has a 0/5 overall rating in the source data, indicating a lack of available review information. However, its recent reviews and high satisfaction among small hotels suggest it’s highly rated by users in that niche.
Given the data, D-Edge’s broader and more recent positive reviews tip the scale. Edge: D-Edge.
D-Edge CRM’s base price is $400 per month, with no hidden fees or trial info available, making it competitive for its feature set. Its pricing model is straightforward, with no freemium or per-room charges.
Smart Host costs $900 per month, also without trial or additional fees. Its higher price reflects its comprehensive feature set, especially suited for hotels seeking advanced automation and guest profiling.
In summary, D-Edge is more affordable, but Smart Host offers a richer feature set at a higher price point.
D-Edge CRM (Prev. LoungeUp) excels in managing large, multi-property portfolios with its extensive feature set, advanced segmentation, and broad integration options. Its recent reviews and high ratings underscore a commitment to ongoing improvements, making it ideal for enterprise-level hotels aiming for sophistication and scalability.
Smart Host CRM, with its broad feature coverage, high ease of use, and excellent support, is a strong partner for smaller hotels or hotel groups that want to automate guest communication without the complexity. Its focus on personalization and seamless integration delivers quick wins in guest engagement and operational efficiency.
If your hotel needs advanced segmentation, multi-channel outreach, and scalability, D-Edge is the clear leader. But if simplicity, automation, and high satisfaction are your priorities, Smart Host remains the better choice.
This comprehensive comparison should guide your decision based on your hotel’s size, technical needs, and strategic goals. Both platforms deliver value—your choice should align with your operational scope and growth ambitions.
酒店客户关系管理与电子邮件营销 的定价很少是简单明了的。以下是我们从各供应商公开定价数据中了解到的信息。请务必根据您的物业规模申请定制报价。
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| Starting Price | From $400/mo | From $900/mo |
根据 HTR 的产品数据库,D-EDGE CRM (Prev. LoungeUp) 和 Smart Host CRM 共享 1 项功能。以下是关键差异——一方拥有而另一方缺少的功能。
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| 个性化一对一沟通 | ||
| 优惠实验和 A/B 测试 | ||
| 动态升级定价 | ||
| 多渠道推送(电子邮件、短信、WhatsApp、聊天) | ||
| 客人反馈模块(评论卡/评论) | ||
| 客人资料 | ||
| 客户细分与定向 | ||
| 客房升级商品 | ||
| 模板编辑器 | ||
| 营销自动化 | ||
| 辅助产品营销 | ||
| 集中式数据仓库 |
显示主要差异。这两款产品之间还有 28 项功能存在差异。
我们分析了 8 个经验证的案例研究,比较了酒店在四个关键业务目标上使用每个平台实际取得的成果。
该目标暂无已发布的案例研究。
"We feel good with Smart Host"
该目标暂无已发布的案例研究。
"We are very satisfied with Smart Host, as we can now finally address our guests even more individually and create campaigns tailored to their needs. Our aim was to launch several c..."
该目标暂无已发布的案例研究。
"We save a lot of time and that is the most precious thing you have!"
独特功能
酒店从业者喜爱的方面
Smarthost 的营销活动模块被认为易于使用,其拖放式编辑器可快速创建新闻简报。用户喜欢个性化营销活动的实用性和高效性。然而,创建群组优惠仍然繁琐,需要改进... Smarthost 的营销活动模块被认为易于使用,其拖放式编辑器可快速创建新闻简报。用户喜欢个性化营销活动的实用性和高效性。然而,创建群组优惠仍然繁琐,需要改进。
Smarthost 的支持团队以其快速响应和专业能力而备受赞誉。用户赞赏他们积极主动的帮助和对客户成功的执着追求,这极大地提升了产品体验。
Smarthost 利用复杂的客户数据进行个性化沟通的能力备受赞誉。用户强调,个性化营销活动的创建和执行都非常便捷,显著提升了客户参与度。该系统能够以最小的努力... Smarthost 利用复杂的客户数据进行个性化沟通的能力备受赞誉。用户强调,个性化营销活动的创建和执行都非常便捷,显著提升了客户参与度。该系统能够以最小的努力实现精准营销,从而显著改善客户互动。
酒店从业者提出异议的方面
针对Smarthost的改进建议包括:增加人工智能自动化功能、创建自定义模板以及改进数据选择筛选器。这些改进有望提升效率和用户满意度。
有迹象表明,人们有兴趣与 Fidelio 和 Seekda 等预订系统进行更深入的集成,以释放该工具的更多潜力,尤其是在客户数据利用和可用性管理方面。
排名更高的方面
独特功能
评分差异最大的方面
这取决于您的需求。D-EDGE CRM (Prev. LoungeUp) 和 Smart Host CRM 共享许多核心 Hotel CRM & Email Marketing 功能,但各有独特的能力。D-EDGE CRM (Prev. LoungeUp) 提供 115 个经验证的集成合作伙伴,而 Smart Host CRM 提供 25 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速入职。Smart Host CRM 在易用性方面领先,评分为 4.7/5 对比 4.5/5。寻找透明定价以及试用或演示选项。在各产品页面上按物业规模筛选评价,了解与您类似的酒店的反馈。
D-EDGE CRM (Prev. LoungeUp):否。Smart Host CRM:否。 两款产品目前均不提供免费版。大多数 Hotel CRM & Email Marketing 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店从业者客观比较酒店科技产品。D-Edge 的 HT Score 为 0,Smart Host GmbH 的为 100。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
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| 客户评分与评价 |
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用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
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技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
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该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
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该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
产品推荐顾问