Case Study

InterContinental Sydney Coogee Beach boosts digital presence with a modern website

Robin Mittal

Cendyn · 九月 16, 2026

Discover how InterContinental Sydney Coogee Beach elevated its digital presence and strengthened direct sales by partnering with Cendyn on a full website redevelopment. By replacing a dated, agency-dependent site with a modern, on-brand design and a simplified backend, the hotel improved guest engagement, lifted direct booking conversions, and gave its marketing team the ability to update content independently and move faster to market.

Why it matters: This case study showcases InterContinental Sydney Coogee Beach, who elevated their digital presence and strengthened commercial performance by partnering with Cendyn on a full website redevelopment. Through a modern, on-brand design and a simplified backend, the hotel improved guest engagement, increased direct booking conversions, and gave its marketing team the ability to manage content independently and respond faster to market opportunities. Hoteliers navigating a brand transition or an outdated CMS can learn from this example to modernize their online presence, reduce reliance on external agencies, and drive stronger direct-channel performance with a dependable technology partner like Cendyn.

Cendyn Web provides a fast, secure, and stable website platform built to turn browsing into bookings. It combines intuitive navigation, an optimized booking journey, and simplified content management to help hotels deliver a seamless, high-converting guest experience across their digital presence.

Top 3 Core Objectives: InterContinental Sydney Coogee Beach aimed to modernize their digital presence by delivering a visually striking, on-brand website, creating a more intuitive guest experience, and simplifying internal content management—all in service of driving stronger direct sales.

Improve their CMS: Their former content management system (CMS)made even simple updates time-consuming and overly complex, often requiring agency support.
A complete digital refresh: The team wanted a visually striking, contemporary website that aligned with the InterContinental brand, delivered an intuitive guest experience, and was easier to manage internally.
Drive more direct bookings: The website design felt dated and failed to reflect the standards of a modern luxury hotel, limiting the site's ability to effectively showcase the property.

"We love working with the Cendyn CMS and would confidently recommend it to any other IHG properties looking for a strong vanity website. Cendyn delivered a seamless, high-quality website experience that perfectly aligns with our brand and business goals. The process was efficient, collaborative, and exceeded our expectations. The team has been incredibly responsive and supportive throughout our partnership."

Erika Sullivan

Cluster Marketing Manager

👍 Cluster Marketing Manager Erika Sullivan said that Cendyn delivered a seamless, collaborative website experience that exceeded expectations and aligns perfectly with the hotel's brand and goals.:

"We love working with the Cendyn CMS and would confidently recommend it to any other IHG properties looking for a strong vanity website. Cendyn delivered a seamless, high-quality website experience that perfectly aligns with our brand and business goals. The process was efficient, collaborative, and exceeded our expectations. The team has been incredibly responsive and supportive throughout our partnership."

⚖️ The selection process: During their research process, Erika Sullivan evaluated Cendyn's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cendyn was the best fit solution:

Cluster Marketing Manager Erika Sullivan said, about their decision: "They selected Cendyn based on strong peer recommendations within the InterContinental portfolio, combined with the team’s reputation for high service levels, a straightforward delivery process, and clear value for money."

📈 The results: Cendyn provided a modern, on-brand website design and a simplified backend CMS. As a result, InterContinental Sydney Coogee Beach saw increased guest engagement, a meaningful lift in direct booking conversions, and greater operational agility, empowering the marketing team to manage content and launch new offers without relying on external support.

Noticeable increase in engagement and interaction.
The hotel has seen a meaningful lift in direct booking conversions, alongside a significant increase in leads, sales, and inquiries.
Improved efficiency for the marketing department.