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概述
Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. From frustrations with trying to find customer service contact details on your website to being wowed by personalized offers and a one-click checkout, consumers have faced the whole gamut of human emotion when it comes to eCommerce experiences. To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd and earn long-term loyalty from their guests. In this guide, we’ll highlight several eCommerce tactics that when deployed effectively, will continuously drive more demand and sustained profitability via your direct booking channel – your hotel website.
你將學到什麼
- Leverage website personalization
- Create mobile-optimized experiences
- Utilize data-driven upsells, add-ons and packages
- Make the most of creative multimedia
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eCommerce trends shaping today’s guest expectations
Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
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加入来自雅高、万豪、总督、香格里拉、瑰丽酒店、Expedia 和 AirBnB 等顶级品牌的 100,000 名高管，每周一次将最新的创新和见解发送到您的收件箱。
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Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
