How Platzl Hotel Munich Uses Website Connect by dailypoint to Drive More Direct Bookings & Build Their Email List

MARKETING

How to push direct bookings on our website and become more independent from OTA´s.

Why it matters: Because independent smaller hotel groups need to make the most out of each reservation.

The module Website Connect is part of dailypoint which offers hotels basically the same functionalities used by international Online Travel Agents to track and identify visitors on their own website.

Top 3 Core Objectives: The Platzl hotels are a privately owned and managed traditional hotel group in the city center of Munich, surrounded by international hotels.

Guests use indirect channels:: This leads to an increase in commissions
More direct bookings:: Make the most out of a website and SEO activities
Store guest data centrally:: Have all guest information in-house in one clean database and use it for personalized guest communication.

Innovators Mentioned

Platzl Hotels

dailypoint™

Heiko Buchta

General Manager

Platzl Hotels

"Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%."

Heiko Buchta

General Manager

👍 General Manager Heiko Buchta said that Heiko Buchta said that Direct Online Sales increases::

"Within just 6 months since the introduction of the dailypoint Direct Booker Club, the share of online sales generated via our own website rose from 10% to 32%."

⚖️ The selection process: During their research process, Heiko Buchta evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution: