How to Increase Revenue and Boost CRM as a Boutique Hotel

MARKETING

How to Increase Revenue and Boost CRM as a Boutique Hotel

How we're Boosting Guest Satisfaction at Villa Honegg: Spa & Event Upselling, ORM, and Seamless Hotel CRM Integrations

Why it matters: Together with Simona Lussi, Event & Marketing Manager at Villa Honegg, an exclusive and luxurious boutique hotel, we explain how to transform guest engagement and boost revenue with dailypoint’s Hotel CRM through seamless integrations for spa and event upselling, as well as optimized Online Reputation Management (ORM).

Boutique hotels like Villa Honegg, renowned for their personalized services and superior guest experiences, aim to maximize revenue while maintaining highest standards of guest satisfaction. Achieving this requires seamless integrations, effective marketing strategies, and efficient operations. dailypoint provides a comprehensive, easy-to-use solution that addresses these needs, ensuring unmatched CRM, cost savings, and increased revenue for every hotel and hotel group.

Top 3 Core Objectives: Villa Honegg, a small hotel with only 23 rooms, wanted to improve the operational efficiency, guest satisfaction, and upselling.

Profit from SPA Upselling: A variety of spa services were offered, which was a great way to boost revenue. They also searched for a seamless way to do so without any breaks in the guest journey.
Upsell Hotel Events: Many different events are organized by the hotel, which could generate extra revenue. For planning purposes and convenience for the guest, they searched for a way to upsell them seamlessly in existing communications.
Enhance Online Reputation Management: As an effective ORM strategy is crucial for driving organic bookings, an easy way to enable this without bothering guests was needed.

Innovators Mentioned

Hotel Villa Honegg

dailypoint™

Simona Lussi

Event & Marketing Manager at Villa Honegg

Hotel Villa Honegg

"Our guests are enjoying a more personalized experience."

Simona Lussi

Event & Marketing Manager at Villa Honegg

👍 Event & Marketing Manager at Villa Honegg Simona Lussi said that Integration dailypoint led to more revenue and guest satisfaction!:

"Our guests are enjoying a more personalized experience."

⚖️ The selection process: During their research process, Simona Lussi evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

Event & Marketing Manager at Villa Honegg Simona Lussi said, about their decision: "Since integrating dailypoint, we’ve observed positive changes in both revenue and guest satisfaction. Seamless upselling of SPA services and events, combined with enhanced quality management, has allowed us to optimize our operations."

📈 The results: Villa Honegg experienced significant improvements in operational efficiency and guest satisfaction.

By integrating TAC, one of over 200 partners, Villa Honegg can effortlessly upsell SPA services during pre-stay communications, such as within the booking confirmation. This integration not only simplifies the upselling process and ensures a consistent lookand-feel throughout the guest journey with minimal effort, but it also enriches the Central Guest Profile.
The Event Calendar module is another key feature that has proven invaluable. It enables Villa Honegg to promote upselling opportunities for events associated with the hotel during pre-stay communication. Guests receive detailed information about these events, enhancing their experience and engagement. Moreover, guests can directly reserve events on the hotel‘s website through a simple iFrame integration.
As one of the few preferred partners of Tripadvisor and HolidayCheck, dailypoint allows guests to share their feedback without additional login requirements, thereby improving the hotel’s visibility and ranking on these platforms. Well designed questionnaires provide strategic insights, leading to higher guest satisfaction, loyalty, and increased revenue. Improved reviews on major portals result in better rankings and more bookings.