Group-wide across all Rotana properties

MARKETING

Rotana, one of the Middle East’s leading hotel brands, unified its loyalty data and streamlined communication across all properties using dailypoint™, enabling a consistent and personalized Guest Experience across the entire group.

Why it matters: Fragmented loyalty data and incompatible systems make it hard to deliver a seamless experience – Rotana & dailypoint™ solved this with secure migration and full GHA integration.

dailypoint™ centralized Rotana’s loyalty data and connected directly with GHA, enabling real-time status tracking, automated communications, and personalized member engagement.

Top 3 Core Objectives: Rotana wanted to centralize Loyalty data and streamline communication across properties, while ensuring full compatibility with GHA.

Rotana wanted to centralize: Rotana wanted to centralize Loyalty data and streamline communication across properties, while ensuring full compatibility with GHA.
Ensure Compatibility with GHA: Enable real-time communication, status updates, and recognition across GHA partner brands.
Enable real-time communication: Establish automated, targeted, and personalized member communication to enhance engagement and retention.

Innovators Mentioned

Rotana Hotels II

dailypoint™

Lijeesh Rajan

Head of Technology Strategy and Services

Rotana Hotels II

"Clean data and integration are key to improving the Loyalty journey."

Lijeesh Rajan

Head of Technology Strategy and Services

👍 Head of Technology Strategy and Services Lijeesh Rajan said that Our structured migration framework ensured a clean, complete, and actionable dataset – ready for operational use from day one.”:

"Clean data and integration are key to improving the Loyalty journey."

⚖️ The selection process: During their research process, Lijeesh Rajan evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:

Head of Technology Strategy and Services Lijeesh Rajan said, about their decision: "With dailypoint’s integration to GHA, Rotana can now identify members, track statuses, and trigger communications—ensuring a consistent guest experience."

📈 The results: The dailypoint™ implementation gave Rotana a full 360 Loyalty member view, improved data quality, automated communication, and laid the foundation for future growth.

Successful migration of complete Loyalty datasets including history, preferences, and levels.
Real-time integration with GHA, enabling status recognition across brands.
Automated, personalized guest communication across all Rotana properties.