AI-Powered Messaging Helps Paradise Resort Achieve 12% More Direct Bookings & 82% WhatsApp Engagement

MARKETING

Paradise Resort Gold Coast used HiJiffy’s AI-powered messaging tools to centralize communication, reduce manual work, and increase direct bookings—resulting in over AUD $750K in revenue in just six months.

Why it matters: With guests engaging across multiple channels, the resort needed to streamline messaging and improve guest experience without adding pressure on staff. Automating touchpoints across the guest journey helped drive measurable results while maintaining service quality.

HiJiffy’s solution integrates AI-driven tools like a Virtual Concierge, Campaigns Manager, Booking Assistant, and centralized Console. Paradise Resort used these to unify communications, automate guest interactions across WhatsApp, social media, and webchat, and improve pre-arrival, in-stay, and booking experiences.

Top 3 Core Objectives: Paradise Resort Gold Coast set out to improve guest communication, reduce manual workload for staff, and increase direct bookings by automating key guest interactions across all digital touchpoints.

Streamline Guest Communication: Eliminate fragmented messaging by unifying all guest inquiries from Facebook, Instagram, WhatsApp, webchat, SMS, and email into one central platform to ensure fast, consistent responses.
Automate Key Guest Touchpoints: Implement automated, personalized messages at critical points in the guest journey—pre-arrival, online check-in, in-stay surveys, and check-out—to improve the experience while easing pressure on the front desk team.
Increase Direct Bookings: Use AI-powered chat and targeted website campaigns to convert more lookers into bookers, reduce commission fees, and drive higher revenue through direct channels.

Innovators Mentioned

Paradise Resort Gold Coast

HiJiffy

Alicia Szerszyn

Sales and Marketing Manager

Paradise Resort Gold Coast

Tia Sadler

Reservations Manager

Paradise Resort Gold Coast

"HiJiffy has transformed the way we interact with guests. The AI-powered chatbot ensures instant, accurate responses, reducing pressure on our team while enhancing the guest experience. The ability to consolidate all messaging channels into one platform has been a game-changer, allowing us to respond faster and more efficiently, whilst also being able to easily see if the guest has messaged us on any other channels so we can reply as one."

Alicia Szerszyn

Sales and Marketing Manager

👍 Sales and Marketing Manager Alicia Szerszyn said that The team saw a dramatic improvement in efficiency and guest response times after consolidating all communication channels into one platform.:

"HiJiffy has transformed the way we interact with guests. The AI-powered chatbot ensures instant, accurate responses, reducing pressure on our team while enhancing the guest experience. The ability to consolidate all messaging channels into one platform has been a game-changer, allowing us to respond faster and more efficiently, whilst also being able to easily see if the guest has messaged us on any other channels so we can reply as one."

⚖️ The selection process: During their research process, Tia Sadler evaluated HiJiffy's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that HiJiffy was the best fit solution:

Reservations Manager Tia Sadler said, about their decision: "As someone who interacts with guests daily, HiJiffy has improved our team’s efficiency and made communicating with our guests so much easier. We no longer have to manually respond to repetitive questions, and the integration with WhatsApp and social media also means we never miss an inquiry, leading to faster resolutions and happier guests."

📈 The results: In under six months, Paradise Resort boosted direct bookings, reduced workload, and achieved high engagement through HiJiffy’s automated messaging tools.

531 chatbot-driven bookings generated, with 85% fully automated—totaling over AUD $750K in direct revenue.
82% engagement rate across over 15,000 automated guest messages improved communication efficiency and online check-in adoption through WhatsApp and sms.
Webchat campaigns drove 17,814 clicks across targeted upsell and promo messages, directly increasing guest engagement and revenue.

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