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MARKETING
Clementine Hotel & Suites leveraged the power of cashback rewards to achieve a 40% increase in conversion
Not yet verified
This case study hasn't been verified by Clementine Hotel & Suites yet
Recognizing the importance of attracting price-conscious guests, the hotel took a strategic step in 2019 by forming a partnership with The Guestbook.
Why it matters:
The Clementine Hotel & Suites Anaheim transformed guest loyalty into revenue gold. The hotel’s foresight in forging a 5-year partnership with The Guestbook surpassed all expectations, as the goal to enhance direct bookings led to a staggering $3.4 million in room revenue, 11,800 room nights, and a 40% increase in direct booking conversion.
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The property leveraged different resources available from The Guestbook to achieve their direct booking initiatives.
Top 3 Core Objectives:
In 2019, The Clementine Hotel & Suites partnered with The Guestbook to increase direct bookings and maximize profitability.
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Increased Guest Loyalty: Recognizing the importance of attracting price-conscious guests, the hotel took a strategic step in 2019 by forming a partnership with The Guestbook.
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Enhanced Direct Bookings: Shift bookings from expensive OTA's and third parties to direct channels.
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Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
4.8
230 REVIEWS
Innovators Mentioned
Clementine Hotel & Suites
The Guestbook
Alexis Shreffler
The hotelier hasn't yet verified the case study.
Area Director of Revenue Strategy
Clementine Hotel & Suites
"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."
Alexis Shreffler
Area Director of Revenue Strategy
👍 Area Director of Revenue Strategy
Alexis Shreffler
said that Conversion & Loyalty:
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"Partnering with The Guestbook has significantly boosted our direct bookings and enhanced guest loyalty."
⚖️ The selection process:
During their research process, Alexis Shreffler
evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
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Area Director of Revenue Strategy Alexis Shreffler said, about their decision: "It is easy to set up and delivers immediate improvements in direct booking conversions."
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The results:
The hotel’s foresight in forging a 5-year partnership with The Guestbook
surpassed all expectations.
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40.2% Increase in Direct Booking Conversion
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18.2x ROI
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$18K Monthly OTA Commission Savings
