Case Study

eat.drink.sleep strategically partnered with The Guestbook by leveraging the power of cashback.

Gabby Andrews

The Guestbook · 二月 23, 2024

With a portfolio of five hotels spread across Southern California and Arizona, eat.drink.sleep offers approachable luxury and uncommon experiences for guests.

Why it matters: In 2019 eat.drink.sleep strategically partnered with The Guestbook to foster brand loyalty across their collection of hotels.

The properties leveraged different resources available from The Guestbook to achieve their direct booking initiatives.

Top 3 Core Objectives: Explore how eat.drink.sleep utilized The Guestbook's tools and features by increasing direct bookings and increased profitability.

Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.
Digital Strategy: It was crucial to offer cash rewards benefits as a way to compete against hotel chains and OTA's to encourage guests to book direct.
Strengthened Guest Loyalty: Foster lasting relationships with guests through personalized experiences and loyalty rewards, resulting in a high rate of returning guests

"As an independent hotel collection, we pride ourselves on overdelivering on guest service and amenities. But we lacked a mechanism to match (or beat) OTA member perks and branded hotel loyalty programs. The Guestbook provided us with that tool. It satisfies guest expectations, drives direct reservations, and fits friction-free into our operations."

Stacy Warner

VP of Revenue Strategy

👍 VP of Revenue Strategy Stacy Warner said that As an independent hotel collection, we excel at guest service and amenities, but we needed a way to compete with OTA perks and hotel loyalty programs:

"As an independent hotel collection, we pride ourselves on overdelivering on guest service and amenities. But we lacked a mechanism to match (or beat) OTA member perks and branded hotel loyalty programs. The Guestbook provided us with that tool. It satisfies guest expectations, drives direct reservations, and fits friction-free into our operations."

⚖️ The selection process: During their research process, Stacy Warner evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

VP of Revenue Strategy Stacy Warner said, about their decision: "The decision to partner with The Guestbook was easy. They are the premier vendor in the guest loyalty space."

📈 The results: eat.drink.sleep saw a direct shift in business immediately after partnering with The Guestbook.