Modern Hotel and Bar Boosts Direct Bookings with The Guestbook Partnership

MARKETING

The Modern Hotel and Bar is a re-animated Travelodge located in downtown Boise’s Linen District. Ideally located to easily access the Boise River Greenbelt, biking and hiking foothills trails, and Boise’s flourishing downtown, the Modern continues a family tradition of hospitality forward through three generations.

Why it matters: This helped them build stronger relationships with their guests.

The stronger hotel and guest relationship encourages repeat bookings, and fosters brand loyalty, as guests are more likely to return to a hotel where they have previously received benefits.

Top 3 Core Objectives: Partnering with The Guestbook differentiates them from its competitors by offering a unique value proposition.

Continuous Business Growth: By providing attractive rewards to their current network, guests are more likely to turn into loyal customers, while increasing positive reviews and referrals.
Optimized Direct Bookings: Reduces dependency on third-party booking sites, leading to lower commission fees and higher revenue per booking.
Enhance Guest Loyalty: The Guestbook’s flexibility in reward options (cash back, gift cards, or charitable donations) caters to a wide range of guest preferences, increasing the appeal of booking directly and helping capture a broader audience.

Innovators Mentioned

Modern Hotel & Bar

The Guestbook

Erika Sather-Smith

Operations Manager

Modern Hotel & Bar

"Even though we are a small 39-room property, the team at The Guestbook always makes us feel like we are their biggest, most important partner! Partnering with The Guestbook has been a game-changer for us. Their platform has boosted our direct bookings and delighted our guests with fantastic rewards. The loyalty program keeps our guests returning time and again. We are thrilled with the outcomes and our collaboration with The Guestbook!"

Erika Sather-Smith

Operations Manager

👍 Operations Manager Erika Sather-Smith said that the Guestbook team prioritizes their needs:

"Even though we are a small 39-room property, the team at The Guestbook always makes us feel like we are their biggest, most important partner! Partnering with The Guestbook has been a game-changer for us. Their platform has boosted our direct bookings and delighted our guests with fantastic rewards. The loyalty program keeps our guests returning time and again. We are thrilled with the outcomes and our collaboration with The Guestbook!"

⚖️ The selection process: During their research process, Erika Sather-Smith evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:

Operations Manager Erika Sather-Smith said, about their decision: "After thoroughly evaluating The Guestbook's unique features, outstanding customer support, and overall value as a strategic partner, we concluded that they were the ideal choice for us. The Guestbook consistently strives for innovation, ensuring they stay ahead of the curve."

📈 The results: Partnering with The Guestbook was a strategic move for Modern Hotel and Bar when looking to increase direct bookings, enhance guest loyalty, and gain a competitive edge in the market. By offering tangible rewards and leveraging valuable guest data, Modern Hotel and Bar significantly improved their revenue and direct booking conversions.