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MARKETING
Paramount Hospitality Management strategically partnered with The Guestbook by leveraging the power of cashback
Verified case study
Hotel Tech Report has reached out to hoteliers at Paramount Hospitality Management to verify this case study.
In 2024 Paramount Hospitality Management strategically partnered with The Guestbook to foster brand loyalty across their collection of hotels.
Why it matters:
The company decided it was time to take a page from the global hotel chain playbook and offer its guests something more than the promise of a luxurious escape: A cash-back rewards program.
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The properties leveraged different resources available from The Guestbook to achieve their direct booking initiatives.
Top 3 Core Objectives:
To keep up with the competitive Orlando landscape, Paramount Hospitality Management stayed ahead of the game by incentivizing guests to book direct, maintained guest loyalty and continually adapted to ongoing changes in the travel and tourism industry.
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Continuous Business Growth: Drive sustained revenue growth by leveraging The Guestbook's additional marketing tools and best practices to optimize marketing efforts and attract a diverse range of guests.
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Strengthened Guest Loyalty: Foster lasting relationships with guests through loyalty rewards resulting in a high rate of returning guests.
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Enhanced Direct Bookings: Convert guests from booking the big brand hotels, and shift bookings from expensive OTA's and third parties to direct channels
The Guestbook
The Guestbook helps independent and boutique hotels drive direct bookings by leveraging the power of cash back rewards and exposure to its nearly 4 million registered members.
4.8
230 REVIEWS
Innovators Mentioned
Paramount Hospitality Management
The Guestbook
Marco Manzie Jr.
Hotel Tech Report reached out to Marco Manzie Jr. who verified this case study.
Vice President of Business Development
Paramount Hospitality Management
"We have been exceptionally pleased with the immediate shift of business from OTA's to direct channels within the first 30 days."
Marco Manzie Jr.
Vice President of Business Development
👍 Vice President of Business Development
Marco Manzie Jr.
said that Our customer retention and satisfaction has increased since we are offering an immediate cash-back benefit for booking direct.:
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"We have been exceptionally pleased with the immediate shift of business from OTA's to direct channels within the first 30 days."
⚖️ The selection process:
During their research process, Marco Manzie Jr.
evaluated The Guestbook's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that The Guestbook was the best fit solution:
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Vice President of Business Development Marco Manzie Jr. said, about their decision: "The decision to partner with The Guestbook is easy. They are the market leader in the hotel Loyalty space."
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The results:
Within the first 30 days of launching The Guestbook's cash rewards program Paramount Hospitality saw immediate results.
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Over $500k in revenue booked during the first month
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Over 2k guest enrolled during the first month
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24X ROI
