Case Study

Flor Parks increases direct bookings and drives more reviews with Cloudbeds.

Lana Cook

Cloudbeds · 十一月 11, 2022

Flor Parks is a 26-room hotel located on Barcelona's iconic Las Ramblas. It needed a modern solution that improved operational efficiency and had integrated tools to support its growth plans.

Why it matters: Flor Parks relied on a legacy, on-premise PMS that lacked integration with its Channel Manager and Booking Engine, resulting in siloed data and manual errors. The team needed a new solution to drive the business forward and align with its goals.

Cloudbeds, voted the #1 PMS from Hotel Tech Report, stood out as a solution that had everything Flor Parks needed, including a fully-integrated Booking Engine and Channel Manager, as well as robust training and support.

Top 3 Core Objectives: Flor Parks needed to move away from its legacy, on-premise PMS to a modern, cloud-based solution.

Flexibility to work remotely: Flor Parks wanted the option to track performance on the go with a cloud-based platform with one log-in.
Integration with Google: Flor Parks needed to expand its distribution strategy and drive more direct bookings with Google Free Listings.
Robust training and support: Flor Parks looked for a vendor that would help get them up and running fast and who would provide ongoing training and support.

"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."

Victor Menor

Operations Manager

👍 Operations Manager Victor Menor said that with Cloudbeds, the Flor Parks team has more flexibility and operational efficiency:

"The biggest benefit of Cloudbeds' platform is its flexibility. I can access reporting online from anywhere. Everything is smoother with Cloudbeds."

⚖️ The selection process: During their research process, Victor Menor evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

Operations Manager Victor Menor said, about their decision: "With our server-based PMS, everything was disconnected and not in sync, we really needed a modern, cloud-based solution."

📈 The results: With Cloudbeds, Flor Parks has expanded its distribution strategy to drive more direct bookings, increased flexibility to check hotel performance on the go, and use Cloudbeds University to train staff fast.