Case Study

How Cloudbeds' HMS Power The Pad’s Innovative Hybrid Hospitality Model

阿凡达
Sarah cloudbeds
Cloudbeds · 十一月 10, 2022
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The Pad is revolutionizing the hospitality market with its innovative hybrid hospitality model. Co-founders Lynne and Rob Baer knew they needed a modern and versatile technology solution to support their unique property.
Why it matters: The Pad is an innovative and sustainable boutique hotel made from upcycled shipping containers. With multiple accommodation types ranging from dorm rooms to deluxe suites and a wide variety of amenities like an onsite bar, rooftop hot tub, and guest kitchen, The Pad offers the comfort of a hotel with the social environment of a hostel.
  • Cloudbeds provided a modern and versatile solution that could support The Pad's varying room styles and a robust guest engagement platform to streamline the check-in process and improve the guest experience.

Top 3 Core Objectives: The Pad needed a modern technology partner and cloud-based solution that could support its hybrid hospitality business model to drive direct bookings and 5-star reviews.
  • Sell multiple room types: The Pad was looking for a malleable solution that could support different room types.

  • Train their staff quickly: The Pad needed to onboard staff efficiently and was looking for a solution with an intuitive and easy-to-use interface.

  • Deliver 5-star guest experiences: The Pad needed a platform that made everything seamless - from digital check-ins to guest messaging and payments.

"Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense."

Kevin Bowen

Director of Operations

👍 Director of Operations Kevin Bowen said that Cloudbeds is easy-to-use and intuitive:
  • "Cloudbeds is like if Apple made a property management system. The ease of use is super simple and straightforward for guests and our staff. It’s very intuitive and just makes sense."

⚖️ The selection process: During their research process, Kevin Bowen evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:
  • Director of Operations Kevin Bowen said, about their decision: "I've worked in hospitality for over a decade with dozens of old and outdated technology systems that are difficult to use and not integrated. With Cloudbeds, we get more functionality and a better user experience. Because of the unique setup of The Pad, Cloudbeds was able to handle all different types of rooms."

📈 The results: The Pad launched in 2021 and, in just 8 months, exceeded internal projections and guest expectations.
  • 60% direct bookings in year one

  • 95% guest rating with 1000+ reviews

  • High OTA click-through rates, with lower cancellation rates

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