Case Study

How the Whoo Bordeaux Bacalan Boosted Booking Conversions to 9% and Reduced Chargebacks with Mews

Sara Arzan

Mews · 十一月 16, 2022

Whoo Bacalan Bordeaux is a modern hospitality brand that combines the comfort of a home, the community of a hostel and the services of a hotel. Their hybrid blend of apartments and hostel space is set up for stays of a few days or a few months, with extra onsite services such as a fitness room, common area and co-working space.

Why it matters: The French blended hospitality brand improve RevPAR, booking engine conversion and payment automation through Mews.

Mews Booking Engine provides a fast and simple means for website visitors to book a space. Once the stay dates have been chosen, users can choose a variety of options (including mixed dorms, female-only dorms and private dorms), while a pop-up comparison widget displays rates from leading sites such as Booking.com, persuading visitors to stay in the booking journey.

Top 3 Core Objectives: “I love that Mews combines all the key elements of a hospitality cloud into one platform. Solutions like booking engine, payments and online check-in all integrate together, and anything extra we need can be easily connected to through Mews Marketplace.” Alexandre Vanhoye - General Manager, Whoo Bacalan

3x Average Conversion Rate: Whoo Bacalan wanted to improve their proportion of direct bookings at the same time as boosting conversions for onsite visitors.
More ways for payments: Whoo Bacalan wanted to be able to easily track and report on all transactions while making it frictionless and secure for guests to pay.

"“I love that Mews combines all the key elements of a hospitality cloud into one platform. Solutions like booking engine, payments and online check-in all integrate together, and anything extra we need can be easily connected to through Mews Marketplace.”"

Alexandre Vanhoye

General Manager, Whoo Bacalan

👍 General Manager, Whoo Bacalan Alexandre Vanhoye said that Mews Booking Engine provides a fast and simple means for website visitors to book a space. Once the stay dates have been chosen, users can choose a variety of options (including mixed dorms, female-only dorms and private dorms), while a pop-up comparison widget displays rates from leading sites such as Booking.com, persuading visitors to stay in the booking journey.:

"“I love that Mews combines all the key elements of a hospitality cloud into one platform. Solutions like booking engine, payments and online check-in all integrate together, and anything extra we need can be easily connected to through Mews Marketplace.”"

⚖️ The selection process: During their research process, Alexandre Vanhoye evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

General Manager, Whoo Bacalan Alexandre Vanhoye said, about their decision: "“Mews Marketplace is fantastic because it gives us the power to define our own tech ecosystem. We can quickly connect to whatever we need, and a single source of billing keeps things simple.”"

📈 The results: “Mews Marketplace is fantastic because it gives us the power to define our own tech ecosystem. We can quickly connect to whatever we need, and a single source of billing keeps things simple.” Alexandre Vanhoye - General Manager, Whoo Bacalan

• 9% conversion rate with Mews Booking Engine (3.3% is the industry average for independent hotels) • Additional revenue generated through upsells such as breakfast and towel hire
• 100% of card payments are automated through Mews Payments • 0.05% of transactions are chargebacks