Case Study

Potato Head Suites & Studios enjoys a booking surge of up to 38% thanks to SiteMinder

Zidane Doshi

SiteMinder · 十月 02, 2024

"Travellers looking for gems on the Island of the Gods will discover that Potato Head Suites & Studios is a must-visit destination. Located in Seminyak, Indonesia, Potato Head Suites & Studios is luxury beach accommodation just a few steps from Batu Belig Beach. The property houses 225 rooms, 167 of which are studios and the rest are suites. This luxury accommodation offers a number of guest amenities in the form of free bicycles, an outdoor swimming pool and a large garden area. The resort is also open to the public: providing private rooms and facilities, as well as public spaces. In 2023, Potato Head Suites & Studios was ranked 40th in The World’s 50 Best Hotels. Recognition from The World’s 50 Best, one of the most prestigious hotel and restaurant awards in the industry, affirms its position as a premier destination in Bali."

Why it matters: Despite establishing brand excellence, daily operations at Potato Head Suites & Studios were plagued by operational troubles due to the lack of capable management systems.

Dimitri Swandanu, E-Commerce Manager, explained that the accommodation has many rooms and requires a complex system for creating room types and yield rules.

Top 3 Core Objectives: Potato Head Suites & Studios are looking for requirements that helps to market rooms. This is one of the reasons the accommodation chose to rely on SiteMinder’s platform.

Connectivity to various channels: See an increase in revenue from our websites and OTAs.
Increase in bookings: The yield rules from SiteMinder’s channel manager also allow the business to concentrate more closely on profitable strategies.
Focus on dynamic strategies: Able to maximise sales due to room distribution across various channels.

"Bookings jumped 38%, revenue & occupancy increased."

Dimitri Swandanu

E-Commerce Manager

👍 E-Commerce Manager Dimitri Swandanu said that Potato Head is now able to build room types & yield rules easily, so it can increase occupancy and revenue in general:

"Bookings jumped 38%, revenue & occupancy increased."

⚖️ The selection process: During their research process, Dimitri Swandanu evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

E-Commerce Manager Dimitri Swandanu said, about their decision: "Customers admit they are 110% satisfied, since everything is now more seamless using the SiteMinder channel manager."

📈 The results: A pleasing increase in bookings after using SiteMinder.

SiteMinder’s channel manager also helps to resolve issues related to building room types & yield rules.
"The yield rules from SiteMinder’s channel manager also allowed the business to concentrate more closely on profitable strategies. We can focus on a dynamic rates strategy which will help boost revenue,” Dimitri said.
Enhanced guest experience: Visitors also appreciate the positive changes that SiteMinder brought.