Case Study

Roomzzz on track to reach its full potential with help from SiteMinder’s platform

Zidane Doshi

SiteMinder · 十月 30, 2025

Roomzzz was an early player in the UK aparthotel sector, launching its first property in Leeds as a family-run venture. Today, the brand operates 866 units across cities from London to Edinburgh, each with a distinct identity. Combining the comforts of a serviced apartment with the luxuries of a hotel, Victoria Curley, Head of Commercial, highlights one such thoughtful touch that is unique to the aparthotel sector: “We provide a complimentary pastry each morning. It’s just a little extra offering we like to do for our guests, and it goes a long way.” Roomzzz properties are also deeply connected to the local community, with each location supporting local charities that reflect the unique character of its city. In Edinburgh, for instance, Roomzzz partners with initiatives focused on social housing and food security, even donating surplus pastries from their morning offerings. In addition, Roomzzz demonstrates its commitment to making a difference on a larger scale through its annual charity week. Hosted across all locations, this initiative recently raised £45,000 to support homelessness efforts through the Parklane Foundation, Roomzzz’s dedicated charitable organisation. “The human element in this company is so different from big brands. If we can help, we will. My directors always support the decision to give a free room to a good cause, or to give a voucher to a charity,” Victoria emphasises. Perhaps the crowning glory above all else is the 75,000 loyalty program members, a figure that Victoria says is the group’s “proudest achievement.”

Why it matters: Roomzzz once handled all reservations manually, a process that became increasingly unsustainable as the brand grew.

Victoria and the team chose to implement SiteMinder, confident about investing in an industry leading distribution and revenue platform.

Top 3 Core Objectives: Roomzzz aims to have a system with clear on pricing, features and multi-property functionality.

Multi-property functionality: Connect all properties to grow rapidly.
Maintaining rate parity: Ability to control rate parity and not allow third-parties.
Seamless GDS integration: Increase corporate bookings.

"The restriction display screen shows us every date and every price with options to manage close-to-arrival, stop-sells, minimum length of stay and more. I couldn’t live without it."

Victoria Curley

Head of Commercial

👍 Head of Commercial Victoria Curley said that SiteMinder empowers Roomzzz to make data-driven decisions, a necessity in the modern travel market.:

"The restriction display screen shows us every date and every price with options to manage close-to-arrival, stop-sells, minimum length of stay and more. I couldn’t live without it."

⚖️ The selection process: During their research process, Victoria Curley evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Head of Commercial Victoria Curley said, about their decision: "We just have a really easy way of seeing everything, where with some other channel managers, you have to sort through 20 pages to find what you might be looking for."

📈 The results: The time saved thanks to the platform’s intuitive design and commitment to simplicity.

Control and transparency in rate management.
Having previously managed corporate bookings manually, a time-consuming process that added unnecessary difficulty, Roomzz has left that frustration behind thanks to SiteMinder’s seamless GDS integration.
“If we ever have an issue, although rare, the support team is extremely knowledgeable,” Victoria shares.