How Firoka Group Keeps Crowne Plaza and Holiday Inn Express on IHG Brand Standards with Snapfix

OPERATIONS

Firoka Group replaced WhatsApp groups, Excel sheets and paper checklists with Snapfix at Crowne Plaza London King's Cross and Holiday Inn Express London City. Every check, patrol and maintenance task is now time-stamped, photographed and visible to management.

Why it matters: Firoka's GDPR compliance advisors told the group it could no longer use WhatsApp for operations, and paper checklists gave no proof of when work was done. Snapfix gave the group a secure, trackable record of every task.

Snapfix is a mobile-first operations platform where staff photograph an issue or complete a checklist, and every entry is time-stamped and logged against a room or area. Firoka uses it for security patrols with NFC tags, maintenance requests with before and after photos, recurring checks such as air conditioning filter cleaning, IHG Way of Clean room checks and six-monthly deep clean audits. Front desk and housekeeping also use it to share VIP, early departure and room-ready requests in real-time.

Top 3 Core Objectives: Firoka needed a secure, single system to replace WhatsApp and prove that checks and IHG brand standards were being met at both hotels.

Meet IHG brand standards: IHG requires recorded room checks and deep clean audits, which were previously tracked on paper tick lists.
Prove checks are done: Paper and Excel checklists were often filled in at the end of the week or month, with no record of when work actually happened.
Replace WhatsApp securely: WhatsApp was no longer GDPR compliant, and staff were juggling up to 40 groups and receiving irrelevant messages late at night.

Innovators Mentioned

Firoka Group

Snapfix

Craig Penry-Parish

Group Operations Director

Firoka Group

"With Snapfix, you can see straight away that yesterday maintenance cleaned 30 air conditioning filters, or who's cleaning the most and who's not doing any. If someone claims they cleaned 30 filters yesterday, well, on Snapfix it says you cleaned none."

Craig Penry-Parish

Group Operations Director

👍 Group Operations Director Craig Penry-Parish said that Snapfix shows exactly what work was done, and by whom.:

"With Snapfix, you can see straight away that yesterday maintenance cleaned 30 air conditioning filters, or who's cleaning the most and who's not doing any. If someone claims they cleaned 30 filters yesterday, well, on Snapfix it says you cleaned none."

⚖️ The selection process: During their research process, Craig Penry-Parish evaluated Snapfix's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Snapfix was the best fit solution:

Group Operations Director Craig Penry-Parish said, about their decision: "Staff were getting WhatsApp messages at 11 o'clock at night that weren't relevant to their department, and we ended up with 40 different WhatsApp groups. Then our GDPR compliance company told us we couldn't use WhatsApp because it's not secure. That's when we started looking, and we came across Snapfix."

📈 The results: Snapfix gave Firoka time-stamped, photo-backed records of every check and task. Management can now spot missed work each morning, hold contractors to their SLAs and show auditors a clear digital trail.

Daily morning reports show whether every checklist and security patrol was completed, so missed checks are followed up the same day.
Snapfix records showed a lift contractor arrived 37 hours after a report, against a 4-hour SLA, so Firoka avoided paying the call-out charge.
IHG Way of Clean room checks and six-monthly deep clean audits are recorded in Snapfix and shown directly to brand auditors and health and safety inspectors.