Case Study

How Mansion at Noble Lane Increased Upsell Revenue by 20% and Streamlined Operations with ThinkReservations

Ariel Frias Ducoudray

ThinkReservations · 四月 17, 2025

Celebrating 30 years, Akwaaba Bed & Breakfast Inns has carved out a bold identity with locations in Brooklyn (Akwaaba Mansion), Philadelphia (Akwaaba), and the Poconos (Mansion at Noble Lane). Its dedication to tailored service and one-of-a-kind stays has set it apart in the boutique lodging scene.

Why it matters: As a boutique bed and breakfast with a strong commitment to personalized hospitality, Mansion at Noble Lane faced challenges in managing operations efficiently while maintaining its high-touch service model. Previously reliant on manual processes, the property struggled with inefficiencies that limited its ability to optimize revenue and meet guest expectations.

ThinkReservations provided a centralized platform that streamlined operations, captured guest preferences, and enabled upselling opportunities during the booking process. This not only boosted revenue but also allowed staff to focus on delivering exceptional guest experiences. For a property rooted in tradition yet striving for modern efficiency, this shift from "paper to pixels" was transformative.

Top 3 Core Objectives: Mansion at Noble Lane sought to modernize its operations while preserving its signature personalized service. The property aimed to replace outdated, manual processes with a centralized system that could streamline daily operations, improve efficiency, and reduce staff workload.

Streamline Operations: Mansion at Noble Lane aimed to replace manual processes with a centralized system to improve efficiency. ThinkReservations’ task management feature helped organize daily activities and ensure all guest needs were met seamlessly.
Increase Upsell Revenue: The property sought to boost revenue by integrating upselling opportunities into the booking process. ThinkReservations enabled guests to easily add services like massages or special packages, resulting in a 20% increase in upsell revenue in 2024 compared to 2023.
Enhance Guest Satisfaction: By capturing guest preferences such as dietary restrictions and special requests, the property aimed to deliver more personalized experiences. ThinkReservations’ centralized platform ensured staff had quick access to this information, enabling them to exceed guest expectations consistently.

"The last thing I look at at night is not social media—it’s my ThinkReservations grid. I am comforted by the fact that everything I need to do is there, so it doesn’t need to be here [signaling her head]"

Monique Greenwood

Owner

👍 Owner Monique Greenwood said that Peace of Mind while using ThinkReservations:

"The last thing I look at at night is not social media—it’s my ThinkReservations grid. I am comforted by the fact that everything I need to do is there, so it doesn’t need to be here [signaling her head]"

⚖️ The selection process: During their research process, Monique Greenwood evaluated ThinkReservations's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that ThinkReservations was the best fit solution:

Owner Monique Greenwood said, about their decision: "I love paper and pen, but I decided to step up and see how technology could make my life easier and my business more efficient"

📈 The results: Mansion at Noble Lane achieved significant improvements in operational efficiency, guest satisfaction, and revenue growth, including a 20% increase in upsell revenue year-over-year.

Streamlined Operations - The task management feature allowed staff to anticipate needs and prepare efficiently for each day, reducing surprises and improving resource allocation.
Increased Upsell Revenue - The seamless integration of upselling opportunities during booking led to a 20% boost in revenue from additional services like massages and celebration packages.
Enhanced Guest Satisfaction - By centralizing guest information, staff could provide personalized services such as accommodating dietary restrictions or fulfilling special requests, resulting in happier guests and stronger loyalty.