Prior to implementing an RMS, Steve handled market research and rate updates manually. That meant checking OTAs and competitor websites for price changes, determining new rates and adding them to his channel manager by hand. It was doable, but it wasn’t the most efficient or effective way to manage their pricing and since it led to a lot of missed revenue opportunities Steve knew it was time for a new solution.

Implementing modern technology: The Arcade Hall began looking into tech solutions that would streamline the guest journey and help the now smaller team cope with the workload as for example, upselling solutions, guest communication and revenue management.

Removing manual labour: Implementing Atomize was a game-changer. The system updates their rates whenever it’s necessary so they can make the most of every demand shift. All this happens without them having to log in which saves them between four to eight hours of work per week.

Improving revenue processes: In the past they didn’t have a very structured approach to revenue management: They usually only had time to thoroughly check their positioning and update our rates once or twice a week. Sometimes they would see a new opportunity present itself and quickly make a change. But often they couldn’t react fast enough because they were also handling a lot of operational tasks.