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REVENUE MANAGEMENT
Delivering Top Results For Graduate Hotels
Verified case study
Hotel Tech Report has reached out to hoteliers at Graduate Hotels to verify this case study.
New lifestyle and experiential hotel brand scales quickly as revenue team embarks on steep learning curve with new technology.
Why it matters:
Graduate sees 8% RevPAR Index lift using Duetto.
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Duetto empowers revenue teams to deploy and scale profitable strategies through real-time data integrations and automation.
Top 3 Core Objectives:
AJ Capital Partners launched Graduate Hotels in 2014 with the aim of delivering a new hotel collection targeting dynamic university towns.
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Growth and scale: By 2018 the brand had 10 hotels in operation. However, AJ Capital Partners wanted to ramp and scale quickly.
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Setting up tech stack: They identified that an integrated technology stack, complete with a Revenue Management System, would be vital in enabling them to grow.
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Insights into demand: In order to scale and drive revenue they needed additional insights into demand and wanted to gain efficiencies through controlled automation.
Innovators Mentioned
Graduate Hotels
Duetto
Sean Lynch
Hotel Tech Report reached out to Sean Lynch who verified this case study.
Vice President Revenue Management
Graduate Hotels
SG
Steven Gottlieb
Hotel Tech Report reached out to Steven Gottlieb who verified this case study.
SVP of Sales & Revenue Management.
Graduate Hotels
"It’s amazing to know the system is automatically driving the strategy you’ve built."
Sean Lynch
Vice President Revenue Management
👍 Vice President Revenue Management
Sean Lynch
said that Automation drives strategy:
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"It’s amazing to know the system is automatically driving the strategy you’ve built."
⚖️ The selection process:
During their research process, Steven Gottlieb
evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:
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SVP of Sales & Revenue Management. Steven Gottlieb said, about their decision: "Prior to Duetto, everything was done manually in the PMS and we were setting and distributing rates in an archaic setting, with no automated reporting."
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The results:
Using Duetto's platform, Graduate Hotels Management was able to quickly scale going from 10 hotels in operation in 2018 to 36 hotels open or in the pipeline by 2022.
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The original 10 properties saw over an 8% increase in RevPAR Index in the first year of running on Duetto, this included gains in both occupancy and ADR.
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The team uses room type pricing to constantly push out new rates as inventory changes. Prior to Duetto everything was done manually in the PMS.
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Using its new technology Graduate Hotels has been able to drive more direct business.
