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REVENUE MANAGEMENT
How Torre Santamaria Skyrocketed Revenue, Starting from Scratch
The collaboration enabled the resort to kickstart its sales in the best possible way, leveraging the team's expertise in revenue management to achieve tangible results early on.
Building a Market Presence: The resort's main challenge was to establish its presence in a competitive market from scratch. To address this, the team of Franco Grasso focused on creating a tailored revenue management strategy. This included dynamic rate and inventory management to optimize revenue, ensuring Torre Santamaria was visible and attractive to potential guests across various online channels. The focus was on building brand reputation and reaching a broader customer base to start generating demand early on.
Maximizing Revenue: Maximizing revenue was central to the resort's strategy, achieved through a streamlined approach to its offerings. By simplifying the product offering with just two room types and a single rate plan, the team optimized conversion rates. This no-frills approach allowed Torre Santamaria to attract guests without unnecessary complexities. Through careful monitoring and adjustments to pricing, revenue was maximized, especially during the peak periods.
Extending the Seasonal Opening: The Gargano area, historically, had a short tourism season, typically limited to about 4 months. Torre Santamaria distinguished itself by extending its opening period to 6 months, helping to improve profitability year-round. The addition of included services in the rate helped increase conversions during the shoulder periods, allowing the resort to attract guests even outside the peak season.
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