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Operations 中受歡迎
最佳 Property Management Systems 的 2024
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
最佳 Staff Collaboration Tools 的 2024
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
最佳 Hotel Accounting Software 的 2024
Tools to manage your hotel's accounting, budgeting and financial planning.
Revenue Management 中受歡迎
最佳 Revenue Management Systems 的 2024
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
最佳 Channel Managers 的 2024
Distribute your inventory to hundreds of channels to boost occupancy.
最佳 Business Intelligence 的 2024
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
Marketing 中受歡迎
最佳 Hotel CRM & Email Marketing 的 2024
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
最佳 Booking Engine 的 2024
The eCommerce shopping cart for your hotel's website.
最佳 Hotel Metasearch Management Software 的 2024
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
Guest Experience 中受歡迎
最佳 Hotel Guest Apps 的 2024
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
最佳 Contactless Check-in 的 2024
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
最佳 Guest Messaging Software 的 2024
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
REVENUE MANAGEMENT
Upselling enabled: How Iberostar Hotels & Resorts integrated ancillary sales into the pre-arrival stage with Oaky
To date, they’ve rolled out Oaky at 51 hotels worldwide for pre-arrival upselling. They began with pilot programs at the end of 2023 and, after seeing strong results, expanded Oaky’s implementation to more properties. Here’s how the hotels leverage Oaky today to communicate ancillaries in a personalized and seamless way.
Scale pre-arrival upselling: As Iberostar didn’t have any upselling tech in place, their guests were unaware of what else in addition to a room they could get to enrich their guest experience. On top of that, there was no centralized system in place to ensure that these were presented to guests at the right time pre-arrival. As such, they struggled to give the different hotels in their chain more control over what they offer to guests before they arrive.
Maximize revenue opportunities: The inability to proactively sell ancillaries led to underutilized room upgrades and services. Relying solely on front desk upselling wasn’t enough to drive profitability.
Reduce dependency on OTAs: Ancillary services are one of Iberostar’s unique selling points. It sets their direct channel apart as you can’t book these deals through any other channel, helping to reduce dependency on third-party channels. To do this, they needed a tool to not only enhance guest engagement but also generate more revenue from their own channel, minimizing dependency on third-party distribution channels (OTAs).