通过 HTR 的每月通讯 theRewind 了解最新的酒店技术提示、趋势和见解
加入来自 Accor、Marriott、Viceroy、Shangri-La、Rosewood、Expedia 和 AirBnB 等顶级品牌的 50,237 位高管，每月一次将最新的创新和见解发送到您的收件箱。
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REVENUE MANAGEMENT
More room upgrades and a lift in ADR: The Grand, York’s results with Oaky
Verified case study
Hotel Tech Report has reached out to hoteliers at The Grand, York to verify this case study.
In early 2021, The Grand’s team began using Oaky to automate upselling and cross-selling. Especially in times of understaffing, this has been both a revenue driver and a time-saver.
Why it matters:
Oaky enabled The Grand, York to scale and streamline the upselling process, create new ways to delight guests and drive ancillary revenue.
-
This makes it easier and faster for them to promote higher room categories and service add-ons. It also takes this task off the front office team’s to-do list and leaves them more time to engage with guests or handle other tasks.
Top 3 Core Objectives:
The Grand’s team began using Oaky to automate upselling and cross-selling. Especially in times of understaffing, this has been both a revenue driver and a time-saver.
-
Sell higher room types.: Their front office team attempted to upsell guests during check-in, but this only brought limited results. In-person upselling isn’t scalable, meaning they can’t offer it to every guest who has booked one of their lower room categories.
-
Offering a wider range: On-arrival upselling is limited to one or two pitches such as a room upgrade or a breakfast add-on. They wanted to customise guests’ stay when it was most convenient for them.
-
Streamline front desk workload: Expecting receptionists to spend this extra time during the check-in process and the last-minute room changes would have only added to the strain on the team. At that time, the hotel wouldn’t have been able to deliver this service at the standard they wanted.
Innovators Mentioned
The Grand, York
Oaky
LP
Lesley Phillips
Hotel Tech Report reached out to Lesley Phillips who verified this case study.
Director of Revenue
The Grand, York
"Using Oaky has benefitted us on many levels. We’ve been able to sell more higher room categories, boost our ADR and offer guests new ways to tailor their stay."
Lesley Phillips
Director of Revenue
👍 Director of Revenue
Lesley Phillips
said that Sold more higher room categories, boost ADR and better guest experience.:
-
"Using Oaky has benefitted us on many levels. We’ve been able to sell more higher room categories, boost our ADR and offer guests new ways to tailor their stay."
⚖️ The selection process:
During their research process, Lesley Phillips
evaluated Oaky's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Oaky was the best fit solution:
-
Director of Revenue Lesley Phillips said, about their decision: "-"
📈
The results:
Oaky enabled The Grand, York to scale and streamline the upselling process, create new ways to delight guests and drive ancillary revenue. This makes it easier and faster for them to promote higher room categories and service add-ons. It also takes this task off the front office team’s to-do list and leaves them more time to engage with guests or handle other tasks.
-
Generated GBP 53 per room per month extra in upselling through Oaky, 52.5% of that was Add-ons and 47.5% was room Upsells.
-
Added an extra GBP 3,500-5,800 of incremental revenue.
-
The emails The Grand, York sends via Oaky achieve outstanding open rates close to 90%. On average, ca. 65% of guests then click through to browse the deals. Our conversion rates reach up to 6.5%.
You may also enjoy
