Case Study

How The Birch Ridge Inn Increased its ADR With PriceLabs’ Seasonal Pricing

Saurabh Pol

PriceLabs · 二月 10, 2025

Dave McComb, owner of The Birch Ridge in Killington, Vermont, faced challenges managing revenue for his boutique 11-room inn in a highly seasonal market.

Why it matters: With significant fluctuations between bustling ski season and quiet off-peak months, balancing occupancy and revenue was complex.

Dave tailored booking rules within PriceLabs to match the unique demands of his drive-to destination. He set minimum stay requirements, avoided Saturday check-ins to optimize weekend bookings, and adjusted rates based on real-time market data. Discover how Dave used data-driven strategies and automation to balance occupancy and revenue effectively.

Top 3 Core Objectives: When Dave McComb acquired The Birch Ridge, he aimed to modernize operations while preserving the charm of a boutique inn. Managing revenue for The Birch Ridge required carefully balancing seasonality, group bookings, and guest expectations for a premium experience.

Optimize Seasonal Pricing: Implement a pricing strategy that adapts to high and low demand periods to maximize revenue.
Enhance Group Booking Management: Ensure competitive and flexible pricing for group reservations while maintaining profitability.
Maintain Boutique Experience: Modernize revenue management without compromising the inn’s unique charm and guest experience.

"This summer, we avoided underpricing and saw ADRs improve significantly. When inventory tightened, dynamic pricing helped us capture more value."

Dave McComb

Owner, The Birch Ridge in Killington, Vermont

👍 Owner, The Birch Ridge in Killington, Vermont Dave McComb said that PriceLabs helped Dave achieve better ADRs and revenue while avoiding losses from outdated rates.:

"This summer, we avoided underpricing and saw ADRs improve significantly. When inventory tightened, dynamic pricing helped us capture more value."

⚖️ The selection process: During their research process, Dave McComb evaluated PriceLabs's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that PriceLabs was the best fit solution:

Owner, The Birch Ridge in Killington, Vermont Dave McComb said, about their decision: "With PriceLabs, I can confidently price rooms based on market demand and spend less time worrying about missed opportunities."

📈 The results: Dave implemented PriceLabs to streamline revenue management and tailor dynamic pricing strategies for The Birch Ridge. The hotel dynamic pricing platform eliminated the risk of outdated pricing for high-demand dates and reduced manual effort.

Hotel-Specific Pricing Models & Competitor Data: Dave set PriceLabs to focus on hotel competitors, ensuring rates aligned with comparable properties. The Hotel Weights feature allowed him to power his rates based on nearby hotels and the Hotel Data Tab provided detailed insights into rates of specific competitors.
Property-level Occupancy-Based Adjustments: Dave grouped all 11 rooms in PriceLabs, enabling portfolio-based adjustments.
Flexible Length-of-Stay Rules: Using PriceLabs, Dave tailored length-of-stay requirements to align with guest behavior.