Case Study

Chatrium Hotels & Residences “revolutionise” operations and find success with SiteMinder

Vidhya Vickraman

SiteMinder · 十月 30, 2023

Chatrium Hotels & Residences is a Thai hotel group born from a passion to distinctively mark the next chapter in the Asian hospitality experience. Bringing Thai warmth and charm to life, Chatrium offers guests a crafted culture, luxurious space and charismatic services. With eight hotels across the portfolio, guests throughout Thailand will have everything they need. From exquisite rooms, amazing dining options, and fabulous event venues, Chatrium is truly a premium accommodation choice.

Why it matters: While there are many elements that form success for a hospitality business, including hotel software, Chatrium started with guest experience as a priority.

At Chatrium Hotels, delivering an exceptional guest experience is at the heart of everything staff do. Understanding that each guest is seeking a distinctive journey, pride is taken in crafting those journeys with care and precision. “To me, a great guest experience is more than just a comfortable stay; it’s about creating unforgettable moments and forming a genuine connection with each individual who walks through our doors,” explained Pawarisa. “A great guest experience is marked by personalised service, attention to detail, and a commitment to exceeding expectations” says Pawarisa Hirantanes, Corporate Director for Revenue & Digital Distribution.

Top 3 Core Objectives: Efficiency remains a constant hurdle to jump. Unnecessary time spent on manual work, slow data entry, and error-prone admin tasks is not only annoying, but detrimental to revenue performance.

Overcoming modern day challenges: “Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa. “Our previous low-quality channel manager made this an arduous and time-consuming task for our staff.”

"“SiteMinder’s unified platform has simplified the entire process, allowing us to manage all our sales channels from one central dashboard. This has not only saved us countless hours but has also reduced the risk of errors and overbookings, providing a seamless booking experience for our guests.”"

Pawarisa Hirantanes

Corporate Director for Revenue & Digital Distribution

👍 Corporate Director for Revenue & Digital Distribution Pawarisa Hirantanes said that SiteMinder has revolutionised our approach to channel management and proven to be the ultimate solution for our challenges with availability, inventory, and OTA management.:

"“SiteMinder’s unified platform has simplified the entire process, allowing us to manage all our sales channels from one central dashboard. This has not only saved us countless hours but has also reduced the risk of errors and overbookings, providing a seamless booking experience for our guests.”"

⚖️ The selection process: During their research process, Pawarisa Hirantanes evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Corporate Director for Revenue & Digital Distribution Pawarisa Hirantanes said, about their decision: "One more point I have is to mention the support team,” she said. “I encountered several levels of knowledge on how to provide the best available options or solutions for our clients. Ultimately, I couldn’t recommend SiteMinder enough""

📈 The results: One platform that makes all the difference. It’s this power and performance that melts away the headaches of hoteliers across the globe, and makes SiteMinder the industry’s leading hotel platform. By saving time and simplifying the workload on the backend, Chatrium is able to focus more attention on their guests and look more closely at how they grow revenue – the real things the team should be thinking about!

The enhanced features of SiteMinder’s channel manager have significantly streamlined the rate and inventory management processes plus reduced over bookings.
The stability of the real-time connection has also been a game-changer, ensuring that the inventory and rates are always up-to-date across all online sales channels.
Time savings