Case Study

SiteMinder and Fusion Hotel Group: A recipe for success in hospitality

Christopher Antoni

SiteMinder · 十二月 14, 2023

Fusion Group has 24 properties across Vietnam and Thailand, and has evolved into a collection of wellness-inspired accommodation options, each offering a unique and premium experience. SiteMinder spoke to Fusion’s E-commerce Manager, Vu Thanh, about the group’s journey and the impact of using a leading hotel platform to manage operations. With Fusion adopting SiteMinder’s channel manager way back in 2008, she inherited the evolved SiteMinder platform when she joined the group and has had nothing but good experiences.

Why it matters: With more than a decade of partnership, SiteMinder has helped revolutionise Fusion’s distribution and revenue strategies. The efficiency, reliability, and ease of use have significantly streamlined their operations, eliminating the need for manual rate adjustments on multiple channels.

With features such a channel manager, booking engine, and business intelligence tool, SiteMinder has played a crucial role in ensuring a smooth and optimised online presence for Fusion properties.

Top 3 Core Objectives: Fusion Hotel is happy to work with a reliable and easy-to-use technology solution that allows them to work efficiently.

Streamlining the operations: Fusion Hotel Group has had nothing but good experiences working with SiteMinder since 2008, allowing the platform to revolutionise their distribution and revenue strategies.

"SiteMinder reduces so much complexity for us and helps us optimize our business for growth. Without the channel manager, for instance, it would take around two hours per channel to input all our required seasonal rates and restrictions. So for six channels including Booking.com, Agoda, Expedia and more, it would take us 12 hours to ship new rates and restrictions to live. With SiteMinder, it takes two."

Vu Thanh

Group E-commerce Manager

👍 Group E-commerce Manager Vu Thanh said that SiteMinder channel manager saves a lot of time for the team and allows them to work efficiently.:

"SiteMinder reduces so much complexity for us and helps us optimize our business for growth. Without the channel manager, for instance, it would take around two hours per channel to input all our required seasonal rates and restrictions. So for six channels including Booking.com, Agoda, Expedia and more, it would take us 12 hours to ship new rates and restrictions to live. With SiteMinder, it takes two."

⚖️ The selection process: During their research process, Vu Thanh evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Group E-commerce Manager Vu Thanh said, about their decision: "Fortunately, when I joined, all properties were using SiteMinder so I didn’t have too many challenges when managing our room rates, it helped a lot in time management & cost efficiency."

📈 The results: By using SiteMinder, Fusion Group is able to work efficiently, review rates easily, and eliminate manual work.

SiteMinder allows Fusion Group to save up to 10 hours in managing rates & restrictions online.
Fusion Group is able to review property rates to ensure parity across all channels.
SiteMinder eliminates the need for manual rate adjustments on multiple channels.