Grupo Premium tackles the challenge of portfolio optimisation with SiteMinder

REVENUE MANAGEMENT

Staying at the forefront of the hotel industry is only possible with a combination of high standards, staff engagement and cutting-edge technology. This is what Estefanía Muñoz, Director of Málaga Premium Hotel, and Álvaro Belber, its Revenue Manager, have firmly believed since the founding of Grupo Premium more than 10 years ago.

Why it matters: What started as a hostel in a prime location in Malaga city, Spain, is now a hotel group with two hotels and two holiday rental buildings, encompassing 232 beds. In addition to this, several restaurants are in operation around the city centre.

The COVID pandemic brought change to their business model which, together with the constant growth of the group, meant that they needed to optimise the internal operations of each accommodation, and the time spent on it.

Top 3 Core Objectives: To have new options to optimise profilability and productivity of distribution strategy.

Improving productivity and profitability: To have a software that is flexible enough to handle the diversity of our business.
Increase number of bookings: To have time to analyse data and making quicker decisions.
Improving operational efficiency: Smooth connectivity with current and future technologies through a wide range of integrations available within the Channel Manager.

Innovators Mentioned

Grupo Premium

SiteMinder

Estefanía Muñoz

Director

Grupo Premium

"The implementation was very easy because the tool is intuitive, and the support team was very helpful. From the beginning, the process was seamless and effective. Whenever we needed something, we only needed to contact customer service. They are always available to help us solve any issues."

Estefanía Muñoz

Director

👍 Director Estefanía Muñoz said that We chose SiteMinder for its ease of use, speed, pricing and distribution strategy:

"The implementation was very easy because the tool is intuitive, and the support team was very helpful. From the beginning, the process was seamless and effective. Whenever we needed something, we only needed to contact customer service. They are always available to help us solve any issues."

⚖️ The selection process: During their research process, Estefanía Muñoz evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Director Estefanía Muñoz said, about their decision: "For us, SiteMinder is a strategic partner for our business, and it is key for our expansion plans. Also, thanks to the many integrations available, we know we won’t have any issues connecting our channel manager with any other technology that we need now or in the future."

📈 The results: Improved productivity and profitability for a revenue manager.

Long term increase in bookings.
To be more productive and to have more time to invest in analysing data.
"Having access to all of the channels for all the properties from one place saved us hours of manual work" said Estefania.