Case Study

Kupu Kupu Barong teams up with SiteMinder to secure a 50% increase in bookings

Ereena Rosli

SiteMinder · 七月 16, 2024

When searching for the most appropriate accommodation destination on the Island of the Gods, sometimes the best choice is the most obvious. Established in 1989, Kupu Kupu Barong Villas & Tree Spa by L’Occitane is a luxury villa that offers spectacular views of the Ayung River, the longest river on the island of Bali. Not only is it an exclusive retreat with direct access to the magnificent rice fields and enchanting Ayung River, the service at Kupu Kupu Barong is completed with facilities such as a private pool, L’Occitane Spa Experience, fine dining at La View Restaurant, and activities such as trekking, river rafting, and yoga. The property is wrapped in a design that reflects Balinese culture, and provides 47 rooms across nine different villas. Kupu Kupu Barong is the first property established by the Kupu Kupu Barong Group, which houses several properties such as Jungle Retreat, Kupu Kupu Jimbaran, and Kupu Kupu Phangan in Thailand.

Why it matters: Iluh Eka Fibriani, E-commerce & Sales Manager at Kupu Kupu Barong, felt she needed support from SiteMinder, especially because her property is connected to quite a number of local and international online travel agents (OTAs) and B2B channels.

One of the many benefits of SiteMinder that has convinced Kupu Kupu Barong to remain a long-term customer is the ease of integration with other hotel systems.

Top 3 Core Objectives: Easier connectivity and management across different channels without the risk of overbookings.

Increased OTA's visibility.: Kupu Kupu Barong experiences fast, easy and automatic room booking updates, which includes receiving instant booking notifications via email.
Easy hotel system integration: The resort has also enjoyed a surge in bookings from OTAs and setting prices has never been easier.
Dependable partner: Kupu-Kupu Barong hotels was looking for a reliable long-term partner proven by nine years using SiteMinder. "If there’s an easy solution, why seek something else? Many other hoteliers have used SiteMinder, then changed to another platform. However, in the end they returned to using SiteMinder because it’s always the easier choice,” Iluh explained.

"“SiteMinder’s channel manager is simple and easy to understand. Overbooking is also very rare, almost non-existent now,” she said."

Iluh Eka Fibriani

E-commerce & Sales Manager

👍 E-commerce & Sales Manager Iluh Eka Fibriani said that Kupu Kupu Barong has entrusted SiteMinder to enable its success and uses almost all the available features.:

"“SiteMinder’s channel manager is simple and easy to understand. Overbooking is also very rare, almost non-existent now,” she said."

⚖️ The selection process: During their research process, Iluh Eka Fibriani evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

E-commerce & Sales Manager Iluh Eka Fibriani said, about their decision: "“We saw a 50% increase in bookings from our OTA connections,” Iluh said. “Mapping room prices and availability is also effortless because SiteMinder’s onboarding team has explained it all perfectly.”"

📈 The results: Fast, easy and automatic room booking updates.

Easy-to-navigate user interface allowing to perform tasks quickly combined with enhanced booking strategies thanks to SiteMinder's rate multiplier feature.
Optimal pricing strategy with real-time data.
Higher bookings.