Case Study

La Flora Group is confident it has found a lasting solution with SiteMinder

Ereena Rosli

SiteMinder · 十一月 28, 2022

The famous La Flora Group of hotels in Phang Nga Province, Thailand, offers three hotels that have been created under different concepts but in the same area of “Khao Lak”, which is a popular destination for Thai and foreign tourists surrounded by lush mountains and clear blue sea.

Why it matters: In the period before and after COVID-19, the group has also been constantly emphasising the presence of all three hotels on OTAs to advertise and reinforce the visibility of the La Flora Group’s accommodation, seeking travellers at all times.

“In this era, both Thai and foreign customers go online to search for properties to compare prices, look at designs, and find available rooms for specific dates and times. Therefore, hotels must pay close attention to online sales strategies,” he explained.

Top 3 Core Objectives: There has been an opportunity to recover more international guests during the opening of the country. An increase on bookings from Germany, UK, USA and Singapore have begun to come in. Almost all of them come from online channels,” he said.

Managing pricing strategies: La Flora Group was looking for a solution with the ability to offer weekly performance reports to identify the top OTAs or direct channels that are generating the most revenue.
Quick and easy: From life as a Hotel Front Office Manager to a Revenue Manager, Nutthaphon was looking for a platform that will reduce manual work and reduce the time spent on tedious tasks.
Bulk updates: This allows us to easily set rates in the long term without having to sit and fill out one day at a time.

"From life as a Hotel Front Office Manager to a Revenue Manager, Nutthaphon was able to learn and manage pricing strategies and availability for online sales. He found great efficiency in using SiteMinder’s Channel Manager."

Nutthaphon Puangkaew

Revenue Manager

👍 Revenue Manager Nutthaphon Puangkaew said that “When SiteMinder is integrated into our PMS, the data sent to the OTA is in real-time and 100% accurate,” said Nutthaphon.:

"From life as a Hotel Front Office Manager to a Revenue Manager, Nutthaphon was able to learn and manage pricing strategies and availability for online sales. He found great efficiency in using SiteMinder’s Channel Manager."

⚖️ The selection process: During their research process, Nutthaphon Puangkaew evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Revenue Manager Nutthaphon Puangkaew said, about their decision: ""SiteMinder’s products are known for being user-friendly so it’s easy to learn and ideal for someone new to hotel technology,” he said."

📈 The results: The difficulty of multi-channel sales is a time consuming manual process under normal circumstances, but after the La Flora Group connected SiteMinder’s channel manager and Opera PMS, it dramatically shortened the amount of time required to update and manage inventory.

Saved hundreds of hours each month managing online channels
Using SiteMinder ensured that the prices on different channels are the same without duplicate errors
La Flora Group took a short time to learn what functions were in place and were able to manage inventory and room rates very quickly.