Ormond Group achieves operational efficiency and direct booking growth across its portfolio with help from SiteMinder’s platform

REVENUE MANAGEMENT

Ormond Group operates multiple boutique and lifestyle properties across Malaysia, including The Chow Kit. As a growing hospitality group, Ormond has built its reputation on delivering distinctive guest experiences while maintaining the highest standards of operational efficiency and service quality. Each property in the portfolio reflects the group’s commitment to blending local character with modern hospitality excellence. We spoke with the team at Ormond Group and Azri Roslan, Senior Manager of Revenue Management, about how SiteMinder’s platform has supported their multi-property operations.

Why it matters: Before partnering with SiteMinder, Ormond Group faced the operational challenges common to multi-property hospitality groups managing distribution across numerous sales channels.

Manual channel management across platforms like Booking.com, Expedia, and Agoda created significant risks for the business. Without real-time synchronisation between their PMS (Opera) and distribution channels, the team struggled with rate and inventory discrepancies that can lead to overbookings or lost revenue opportunities.

Top 3 Core Objectives: The team at Ormond Group began searching for a comprehensive solution that could centralise distribution management, accommodate seamless PMS integration, and provide the reliability needed for a growing portfolio.

Manage distribution accross portfolio: Update inventory, room types or rates instantly across all connected platform, eliminating manual intervention and freeing up time for higher-value revenue decisions.
Frictionless booking experience: Integrates smoothly with hotel's official website.
Data-driven decision-making: The platform’s robust analytics will enable the revenue team to make more informed decisions about channel mix and pricing strategies, contributing to stronger overall performance.

Innovators Mentioned

Ormond Group

SiteMinder

Azri Roslan

Senior Manager of Revenue

Ormond Group

"We achieved a 10% YoY revenue improvement, mainly driven by timely rate adjustments."

Azri Roslan

Senior Manager of Revenue

👍 Senior Manager of Revenue Azri Roslan said that the group has seen measurable improvements across its most important operational and commercial metrics.:

"We achieved a 10% YoY revenue improvement, mainly driven by timely rate adjustments."

⚖️ The selection process: During their research process, Azri Roslan evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Senior Manager of Revenue Azri Roslan said, about their decision: "Our online visibility has improved noticeably since using SiteMinder Demand Plus, making it easier for potential guests to discover and book our properties."

📈 The results: Together, these improvements have provided Ormond Group with a more predictable, profitable operation and the technological foundation needed to support continued growth across the Malaysia market.

Direct bookings have increased measurably through the integrated booking engine, while the elimination of overbookings and manual errors has protected revenue that would have previously been lost to discrepancies.
The time saved on manual distribution management has been redirected toward guest experience initiatives and strategic revenue optimisation.
The group has also seen a meaningful improvement in online visibility since adopting SiteMinder’s platform, making it easier for potential guests to discover their properties across digital channels.