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REVENUE MANAGEMENT
Palladium Hotel Group accelerates its growth with SiteMinder
Verified case study
Hotel Tech Report has reached out to hoteliers at Palladium Hotel Group to verify this case study.
With hotels in Spain, Italy, Dominican Republic, Mexico, Jamaica and Brazil, Palladium Hotel Group is one of the leading hotel chains both locally and internationally. The company has the most exclusive properties in some of the best destinations in the world, and the key to its success is the excellence and quality of its services.
On their way to becoming an industry benchmark, Palladium Hotel Group were looking for a technology partner to help them manage their bookings across a range of locations and from customers all over the world. SiteMinder, the world’s leading hotel commerce platform, has been by their side for the past eight years and they have grown together.
Why it matters:
Diego Fernández, the group’s Corporate Director of Revenue and Distribution, says that working with SiteMinder has been a great advantage when launching hotels in new countries.
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“As a global provider, you can be confident that wherever you go, SiteMinder will be there. The platform’s strong channel integration means local distribution is reliable anywhere in the world, and it has the top-performing channels for each country.”
Top 3 Core Objectives:
As a fast-paced company, Palladium Hotel Group is working closely with SiteMinder to achieve sustained growth, diminish manual work, and work effectively.
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Sustained growth: Palladium Hotel Group believes they need scalable technology to grow, for example allowing the group to easily add hotels at a faster rate, flexibly and seamlessly. They experience this with SiteMinder.
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Diminish manual work: Before moving to SiteMinder, many tasks were done manually and this had a negative effect on their agility. Along with their continuing effort to grow, they need to be more agile in the online sector.
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Easy to use platform: One of SiteMinder’s main advantages over other channel managers they’ve used is how easy-to-use it is. The tool’s usability, both in terms of metrics and rate management, is simpler than other platforms.
SiteMinder
World's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
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Innovators Mentioned
Palladium Hotel Group
SiteMinder
DFP
Diego Fernandez Perez
Hotel Tech Report reached out to Diego Fernandez Perez who verified this case study.
Corporate Director of Revenue and Distribution
Palladium Hotel Group
"With SiteMinder’s platform, we can reach more points of sale and boost our presence in key markets. We are more efficient and we can now reach more locations while taking the same steps."
Diego Fernandez Perez
Corporate Director of Revenue and Distribution
👍 Corporate Director of Revenue and Distribution
Diego Fernandez Perez
said that SiteMinder helps Palladium Hotel Group to boost their presence in key markets and work efficiently.:
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"With SiteMinder’s platform, we can reach more points of sale and boost our presence in key markets. We are more efficient and we can now reach more locations while taking the same steps."
⚖️ The selection process:
During their research process, Diego Fernandez Perez
evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:
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Corporate Director of Revenue and Distribution Diego Fernandez Perez said, about their decision: "Palladium Hotel Group is a fast-paced company. We are constantly evolving, so working with a provider that can keep up with us isn’t easy. A partner that evolves at our same pace, makes for a partnership that lasts a lifetime. If we were to go back in time, we would still choose SiteMinder, because we trust them. We know that our work meets the highest standards, that there won’t be any mistakes, and this, in turn, has a permeating effect on our teams."
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The results:
By using SiteMinder, Palladium Hotel Group is able to distribute their rooms globally, boost their presence in key markets, and enable synergy.
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SiteMinder’s global distribution system is reliable and enables Palladium Hotel Group to distribute rooms by local market in a globalised environment.
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The group can reach more points of sale and boost their presence in key markets. They are more efficient and now able to reach more locations while taking the same steps.
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The platform allows them to have a single software tool, where two teams can extract data or interact, meaning there is an opportunity for synergies to emerge between the two.
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