Case Study

Terracotta Hotel & Resort unlocks direct bookings and efficiency with SiteMinder

Christopher Antoni

SiteMinder · 一月 03, 2024

Nestled on a serene 17-hectare peninsula bordering the idyllic Tuyen Lam Lake, a mere six kilometres from the heart of Dalat City, Terracotta Hotel & Resort is a harmonious blend of modern architectural elegance and the enchanting ambiance of pine forests and misty mountains. With 240 well-appointed hotel rooms and 90 captivating lake-view villas, the resort offers guests the opportunity to immerse themselves in one of Vietnam’s prime destinations, known for its temperate climate. As with any modern hotel, managing inventory and bookings was a constant task for the team and one which became frustratingly complicated. Desiring a product that could enhance bookings and streamline operations, Terracotta sought the counsel of fellow hoteliers, who unanimously recommended SiteMinder, the leading provider of hotel technology solutions. SiteMinder recently spoke with Mr.Lê Tấn Triết, Director of Sales & Marketing of Terracotta Hotel & Resort.

Why it matters: “Terracotta Hotel & Resort Dalat has been using SiteMinder for the past eight years, and the results are astounding,” explained Mr. Triết.

“Both directly and indirectly, it has greatly simplified our daily operations and made proactive management better. Therefore, we will have an overall view of the market and customer tastes and begin implementing future orientation plans. SiteMinder’s unified platform has simplified the entire process, allowing us to manage all our sales channels from one central dashboard. This has not only saved us countless hours but has also reduced the risk of errors and overbookings, providing a seamless booking experience for our guests.”

Top 3 Core Objectives: Terracotta Hotel & Resort is looking for a technology solution that helps them to resolve inventory management challenges and plan better to success.

Resolve inventory management challenge: Managing an online inventory of more than 10 OTAs is challenging. Therefore, the property is happy to manage those channels easily and accept direct bookings with the right technology partner.
Insightful analytics: Terracotta Hotel & Resort is down to work with a solution that enables them to read analytics and have a better view of the market, which helps them to plan better.

"Efficiency was the key factor in adopting SiteMinder as a solution. We wanted to have more efficiency in dealing with customers and cut down our time logging into all the OTA extranets to update availability and rates."

Lê Tấn Triết

Director of Sales & Marketing

👍 Director of Sales & Marketing Lê Tấn Triết said that By using SiteMinder, the property is able to work efficiently in updating online inventory & dealing with customers.:

"Efficiency was the key factor in adopting SiteMinder as a solution. We wanted to have more efficiency in dealing with customers and cut down our time logging into all the OTA extranets to update availability and rates."

⚖️ The selection process: During their research process, Lê Tấn Triết evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Director of Sales & Marketing Lê Tấn Triết said, about their decision: "Channel management tools are not only tools to easily and quickly close and open rooms for hotels and OTAs channels, but also an effective marketing strategy method when hotels can proactively read analytics collected from SiteMinder."

📈 The results: SiteMinder allows Terracotta Hotel & Resort to simplify daily operations, increase direct bookings, and win more customer groups.

SiteMinder has greatly simplified the daily operations and made proactive management better.
Terracotta Hotel & Resort was able to increase direct bookings by 50%.
The booking engine has contributed to winning many customer groups because of its easy-to-see display and presentation, and simple operation.