ALTA vs. Crave Mobile Platform:
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The Decision

Choosing between ALTA by ALTA and Crave Mobile Platform by Crave Interactive hinges on your hotel’s specific needs. Both aim to enhance guest engagement through mobile apps, but they diverge in scale, features, and support. ALTA’s offering is virtually unreviewed and untested, whereas Crave boasts nearly 50 recent reviews and a solid reputation. This difference makes Crave the more dependable choice for hoteliers prioritizing proven performance and ongoing support.

Your hotel’s requirements—whether a simple guest app or a feature-rich engagement platform—will determine which product fits best. Crave’s extensive feature set and active customer base provide a clear advantage over ALTA’s minimal presence. Do you want a platform with a track record and comprehensive capabilities?

Is ALTA or Crave Better for Hotels?

ALTA positions itself as a comprehensive property management system with a mobile app component intended to improve guest experiences by discovering and requesting services. Yet, it has no reviews, ratings, or recent customer feedback, leaving its effectiveness and user satisfaction unproven.

In contrast, Crave’s mobile platform has amassed 48 reviews in the last six months, with an overall 4.75/5 rating and a 93% likelihood to recommend. Its reviews highlight quick support, ease of use, and effective service automation. Crave’s recent, positive feedback offers a clearer picture of how it performs in real-world hotel environments.

Are you comfortable choosing an unreviewed product, or do you prefer a platform with validated performance?

Crave Interactive vs ALTA: Which Should Your Hotel Choose?

If your hotel needs a feature-rich, user-friendly app that increases guest engagement and streamlines service delivery, go with Crave. Its 25 unique features—including multi-lingual support, contactless ordering, and integrated payments—are designed to help you increase sales and operational efficiency.

If, however, your hotel emphasizes a property management system with a guest app as a secondary feature, ALTA might seem suitable—though its lack of user reviews makes this a risky choice. For most hoteliers, Crave’s proven platform and extensive feature set make it the more reliable option.

Would you prefer a proven, feature-packed solution or a product with unverified capabilities?

Is ALTA or Crave Easier to Use?

Crave’s user interface scores 4.61/5, with reviewers praising its simplicity and helpful customer support. Onboarding is rated 4.57/5, with multiple comments about the helpfulness and responsiveness of Crave’s team during setup.

ALTA has no ratings or reviews, so its ease of use and onboarding experience are unknown. Given Crave’s recent reviews and high ratings, it's clear that your team will find their platform easier to implement and adopt.

Edge: Crave.

Which Has Better Features: ALTA or Crave?

Crave offers 25 distinct features, including web-based access, guest messaging, in-venue ordering, contactless payments, QR codes, and POS integration—many of which are absent from ALTA’s minimal offering. ALTA’s feature count is zero, indicating it may lack the depth of functionality needed for comprehensive guest engagement.

Crave’s extensive feature set directly supports increased revenue opportunities and operational automation. Its multi-lingual support and in-venue ordering, for example, are features ALTA does not provide.

Edge: Crave.

Which Has Better Customer Support: ALTA or Crave?

Crave’s support and onboarding ratings are 4.79/5, with reviews from hoteliers praising quick, helpful, and proactive service. Customers have noted that Crave’s support team resolves issues efficiently and is available around the clock.

ALTA provides no publicly available ratings or reviews on customer support, making it impossible to assess. Crave’s consistent positive feedback strongly indicates superior support for hoteliers.

Edge: Crave.

Which Has More Integrations: ALTA or Crave?

Crave integrates with 17 verified partners, including major systems like Oracle Hospitality, Kipsu, and Amadeus, supporting a broad ecosystem of hotel management solutions. ALTA has no verified integrations, limiting its compatibility with existing hotel systems.

The extensive integration options of Crave streamline operations and reduce manual work, which is vital during busy periods or large events. Its ability to connect with other systems can be a significant advantage.

Edge: Crave.

Which Do Hoteliers Rate Higher: ALTA or Crave?

Crave’s overall rating of 4.75/5 and recent reviews reflect high satisfaction across various hotel segments, including luxury, boutique, and branded hotels. Its recent reviews emphasize its ease of use, support quality, and feature set.

ALTA’s lack of reviews or ratings means there’s no recent data to gauge hoteliers’ satisfaction. For now, Crave’s proven positive reputation makes it the clear choice.

Edge: Crave.

How Much Do ALTA and Crave Cost?

ALTA does not publicly list pricing, suggesting it may be custom or unestablished in the market. Crave’s platform costs $400 per month, with no implementation fee or trial period, offering transparency and predictability.

The pricing of ALTA remains uncertain, which could complicate budgeting. Crave’s straightforward pricing allows for easier planning and comparison.

Edge: Crave.

What Type of Hotel Should Use ALTA?

• Hotels that want a property management system with a guest app component.
• Teams seeking a platform integrated with broader property management features.
• Hotels that are comfortable deploying a less proven, unreviewed product.
• Hotels with the capacity to evaluate and support an untested platform.

Not ideal if:

• You need a proven, well-supported guest app.
• You prioritize extensive features and integrations.
• Your hotel operates in a highly competitive or complex environment.

What Type of Hotel Should Use Crave?

• Hotels seeking a highly rated, feature-rich guest engagement platform.
• Teams that want proven support, extensive integrations, and ongoing updates.
• Hotels prioritizing guest satisfaction, operational efficiency, and revenue growth.
• Properties in regions where Crave is actively supported and implemented.

Not ideal if:

• You require a simple, minimal guest app.
• Your hotel has extremely limited technical resources.
• You operate in a region where Crave isn’t available.

Crave Interactive vs ALTA: The Bottom Line for Hotels

Crave provides a robust, well-reviewed mobile platform designed specifically for hospitality, with proven features and support. Its 48 recent reviews and high ratings confirm that it delivers on its promises, making it a reliable choice for most hotels.

ALTA’s lack of reviews, features, and recent customer feedback make it a risky choice for hoteliers who need certainty and proven results. Unless your hotel is aligned with ALTA’s core offerings and willing to accept the unknown, Crave remains the superior option.

For hotels needing a dependable, feature-rich guest app with proven support and integrations, Crave is the clear winner. If you’re exploring new solutions with little market presence or track record, consider carefully whether ALTA can meet your standards—though it’s unlikely to match Crave’s performance.

This comparison aims to help you choose confidently, based on proven data and recent customer experiences. Prioritize your hotel’s specific needs, but remember, Crave’s extensive reviews and high ratings give it a decisive edge.