ChoiceADVANTAGE vs. ThinkReservations PMS:
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The Decision

Choosing the right property management system (PMS) can significantly impact your hotel's operations, revenue, and guest satisfaction. You’re evaluating ChoiceADVANTAGE, a legacy platform with limited recent reviews, against ThinkReservations, a modern solution boasting a high user rating and active feedback from hundreds of hoteliers. Both aim to streamline management, but their capabilities, user experiences, and market presence differ sharply. Which one aligns better with your hotel’s needs?

Your decision hinges on whether you prioritize extensive features, ease of use, or market reputation. Let’s explore the key differences to help you make an informed choice.

Is ChoiceADVANTAGE or ThinkReservations Better for Hotels?

ChoiceADVANTAGE offers a basic property management system primarily designed for hotels that need reservations, check-ins, and guest management. It lacks many advanced features and has virtually no recent reviews, raising questions about its current support and relevance. Conversely, ThinkReservations is a comprehensive, cloud-based PMS with 356 reviews, a 4.88/5 rating, and recent user feedback, signaling ongoing development and strong customer satisfaction.

Both products serve hotel operations but diverge in maturity, feature set, and user confidence. Do you require a simple, possibly legacy system, or a modern, feature-rich platform that adapts to your evolving needs?

ThinkReservations vs ChoiceADVANTAGE: Which Should Your Hotel Choose?

If your hotel needs a modern, reliable PMS with extensive integrations, automation, and actionable reporting, go with ThinkReservations. Its feature set includes channel management, online booking, automated night audits, guest communication, and more—39 features in total—that support growth and efficiency.

Choose ChoiceADVANTAGE if your hotel requires only basic reservation and check-in tools without a need for advanced automation or integrations. However, with no recent reviews or active market presence, its long-term viability and support are uncertain. For most hotels seeking efficiency and growth, ThinkReservations is the safer, more capable choice.

Is ChoiceADVANTAGE or ThinkReservations Easier to Use?

ChoiceADVANTAGE scores a 0/5 in ease of use, with little recent feedback to confirm its interface or onboarding quality. Its lack of recent reviews suggests limited updates, which may translate into a clunkier or outdated UI. Conversely, ThinkReservations boasts a 4.82/5 ease of use rating, supported by 356 reviews emphasizing its intuitive design, straightforward onboarding, and user-friendly features.

Many users describe ThinkReservations as a system that "feels like adding another employee," with seamless onboarding and accessible support. Edge: ThinkReservations.

Which Has Better Features: ChoiceADVANTAGE or ThinkReservations?

ChoiceADVANTAGE offers no unique features beyond fundamental reservation management. In contrast, ThinkReservations provides 39 features, including channel manager, booking engine, automated night audit, guest messaging, multi-currency support, and integrated payment processing—tools that enable comprehensive operation management.

ThinkReservations’ feature richness allows your team to automate tasks, improve guest communication, and analyze performance with detailed reports. Edge: ThinkReservations.

Which Has Better Customer Support: ChoiceADVANTAGE or ThinkReservations?

ChoiceADVANTAGE has no available recent customer support ratings or reviews, creating uncertainty about its current support quality. ThinkReservations, however, scores a 4.82/5 based on 356 reviews, with many users describing their support as "excellent," "responsive," and "easy to work with."

Multiple reviews highlight how ThinkReservations’ support team is accessible and knowledgeable, often praised for helping hotels implement and optimize the system. Edge: ThinkReservations.

Which Has More Integrations: ChoiceADVANTAGE or ThinkReservations?

ChoiceADVANTAGE has only 2 verified integrations, including Whistle, with no recent updates or additions. ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Airbnb, and Triptease, plus niche partners such as TrustYou and OpenKey.

This broader ecosystem allows your hotel to connect seamlessly with distribution channels, guest communication tools, and revenue management systems. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ChoiceADVANTAGE or ThinkReservations?

ChoiceADVANTAGE’s lack of recent reviews makes it impossible to gauge current user satisfaction. ThinkReservations, with 356 reviews and a 4.88/5 rating, is overwhelmingly favored, especially among small properties and inns.

Recent feedback emphasizes how ThinkReservations improves operational efficiency, guest interactions, and revenue, with many rating it near perfect. Edge: ThinkReservations.

How Much Do ChoiceADVANTAGE and ThinkReservations Cost?

ChoiceADVANTAGE does not publicly list its pricing, suggesting it may be a custom or legacy package. ThinkReservations costs $500 per month, with no mention of setup fees or hidden charges.

Given the transparent pricing and feature set, ThinkReservations offers a predictable investment aligned with its capabilities, making it easier to justify in your budget planning.

What Type of Hotel Should Use ChoiceADVANTAGE?

• Hotels that operate with basic reservation needs and minimal automation.
• Properties with legacy systems already integrated, seeking a straightforward solution.
• Teams that prefer a simple, no-frills PMS without regular updates or advanced features.

Not ideal if your hotel aims for growth, automation, or competitive online visibility.

What Type of Hotel Should Use ThinkReservations?

• Small to mid-sized hotels, inns, B&Bs, and boutique properties seeking an all-in-one solution.
• Hotels that want to automate operations, improve guest communication, and maximize revenue.
• Teams looking for a cloud-based system with easy onboarding and active support.

Not ideal if your hotel requires a highly customized, enterprise-level solution or operates in regions outside North America.

The Bottom Line for Hotels

ChoiceADVANTAGE appears to be a legacy system with limited recent activity and no recent reviews, making it a risky choice for hotels seeking modern capabilities and ongoing support. ThinkReservations, with a proven track record, high user ratings, and a broad feature set, stands out as the more reliable, scalable choice for today's hotelier.

If your hotel needs a modern, feature-rich platform that supports growth, automation, and guest engagement, ThinkReservations is the clear winner. Its active user base, recent updates, and positive reviews demonstrate its relevance and reliability.

However, if your hotel operates with very basic needs and prefers a simple reservation tool without ongoing development, ChoiceADVANTAGE might suffice—though the lack of recent feedback suggests caution.

In conclusion, for most hotels aiming to improve efficiency and guest satisfaction, ThinkReservations offers a safer, more comprehensive solution that aligns with modern hospitality demands.