פופולרי ב-Operations
ה-Property Management Systems הטוב ביותר של 2025
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
ה-Staff Collaboration Tools הטוב ביותר של 2025
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
ה-Hotel Accounting Software הטוב ביותר של 2025
Tools to manage your hotel's accounting, budgeting and financial planning.
פופולרי ב-Revenue Management
ה-Revenue Management Systems הטוב ביותר של 2025
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
ה-Channel Managers הטוב ביותר של 2025
Distribute your inventory to hundreds of channels to boost occupancy.
ה-Business Intelligence הטוב ביותר של 2025
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
פופולרי ב-Marketing
ה-Hotel CRM & Email Marketing הטוב ביותר של 2025
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
ה-Booking Engine הטוב ביותר של 2025
The eCommerce shopping cart for your hotel's website.
ה-Hotel Metasearch Management Software הטוב ביותר של 2025
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
פופולרי ב-Guest Experience
ה-Hotel Guest Apps הטוב ביותר של 2025
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
ה-Contactless Check-in הטוב ביותר של 2025
Empower guests with easy online check-in, personalized room access, and seamless upsell promotions.
ה-Guest Messaging Software הטוב ביותר של 2025
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
סקירה כללית
If there’s any tool that’s the single most powerful resource for your prospective guests, it’s online search. Usually, a guest’s first step when planning travel is deciding on a destination. That’s the easy part! From there, looking for accommodation is where things can get complicated. Numerous factors such as rates, location, amenities and even visitor reviews all impact a potential guest’s decision. Striving to be top of the search engine results can feel like the biggest challenge, and when you add in the challenge posed by Online Travel Agencies (or OTAs) competing for a piece of your rate, the challenge of how to win direct bookings via search can be a real source of frustration. So, what’s a hotelier to do? We’re glad you asked. While there’s no ‘quick fix’ that will elevate your profile on search channels, there are proven strategies that can harness the power of these tools to improve and sustain your property’s direct booking rates over time. In this guide, we’ll take a look at some of these practices.
מה תלמד
- Learn what metasearch is
- Understand the impact of OTAs and search results
- Drive direct bookings by utilizing metasearch
- Identify and understand your audience.
הורד את המדריך
How to Win Direct Bookings from Metasearch
Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
התעדכן בטיפים, הטרנדים והתובנות הטכנולוגיות העדכניות ביותר של מלונות עם הניוזלטר החודשי של HTR, theRewind
הצטרף ל-50,237 מנהלים ממותגים מובילים כמו Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia ו-AirBnB וקבל את החידושים והתובנות העדכניות ביותר שנשלחו לתיבת הדואר הנכנס שלך פעם בחודש.
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Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Cendyn team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.