Adshotel vs. Sojern Ad Platform:
あなたに最適なのはどちら？

The Decision

Choosing between Adshotel by AdsHotel and Sojern Ad Platform hinges on your hotel’s specific marketing needs, budget, and operational preferences. Both aim to improve direct bookings via metasearch and digital advertising, but they diverge significantly in their approach, maturity, and user feedback.

Adshotel promises a self-managed, performance-focused metasearch management system, yet it has received overwhelmingly negative reviews for poor results and minimal support. Sojern, on the other hand, offers a data-driven, automation-enabled platform with a robust track record and more recent, positive feedback. So, which product better aligns with your hotel’s marketing goals?

Is Adshotel or Sojern Better for Hotels?

Adshotel is marketed as a premium self-management platform designed for hotels that want full control over their metasearch campaigns, including bidding and optimization. But the reality from recent reviews shows an almost universal dissatisfaction: the sole review count is one, and it’s highly negative, citing poor communication, no results, and poor interface.

Sojern’s platform, meanwhile, enjoys a review count of 30 with all recent feedback (last six months) and an average rating of 4.83/5. Hotels praise it for increasing visibility, simplifying campaign management, and delivering measurable results—highlighted by a stellar 9.57/10 NPS score and a 93% likelihood to recommend. Given the stark contrast, it’s clear Sojern’s more recent, positive reviews make it the superior choice.

Sojern vs Adshotel: Which Should Your Hotel Choose?

If your hotel needs a proven, easy-to-use digital marketing platform that boosts demand and minimizes operational effort, go with Sojern. It’s especially suited for small to mid-sized independent hotels and properties seeking to increase direct bookings with data-driven automation.

If, however, your team is looking for a fully customizable, hands-on metasearch management solution with the ability to tailor campaigns precisely, Adshotel might seem appealing in theory. But given its poor recent reviews, it’s unlikely to fulfill those expectations. For most hotels, especially those that value support and tangible results, Sojern clearly offers more value.

Is Adshotel or Sojern Easier to Use?

Ease of use is critical when adopting complex marketing tools. Adshotel’s interface is rated 1/5, with reviews citing poor communication and “no results,” suggesting a steep, frustrating learning curve. Customers also report slow onboarding and difficulty managing campaigns effectively.

Conversely, Sojern boasts a 4.83/5 ease-of-use rating, with reviews emphasizing its intuitive platform, straightforward report generation, and minimal management time needed. Clients highlight how easily they can interpret data and adjust campaigns without technical expertise.

Edge: Sojern.

Which Has Better Features: Adshotel or Sojern?

Adshotel offers no unique features beyond basic metasearch connectivity, with zero reported capabilities that differentiate it from the competition. It appears to lack automation, detailed analytics, or campaign management tools.

Sojern provides three key features absent in Adshotel: metasearch connectivity, meta search marketing, and a marketing dashboard. These tools enable automated, optimized campaigns, detailed reporting, and actionable insights—elements that support sustained growth.

Edge: Sojern.

Which Has Better Customer Support: Adshotel or Sojern?

Adshotel’s support appears virtually nonexistent, with reviews rating it 1/5 and describing poor communication and ineffective assistance. This lack of support compounds their dissatisfaction with campaign results.

Sojern’s support is highly rated at 4.9/5, with reviews praising friendly, responsive staff and effective onboarding. Customers feel well-guided and confident in troubleshooting, which enhances campaign success.

Edge: Sojern.

Which Has More Integrations: Adshotel or Sojern?

Adshotel integrates with only five verified partners, including Octorate and Access Hospitality, but it lacks the breadth of options that facilitate seamless operations.

Sojern boasts 33 verified integrations, including popular systems like Profitroom, Mirai, HotelTime, ReserVHotel, and Vertical Booking. Such extensive connectivity simplifies data flow and reduces manual work.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Adshotel or Sojern?

Adshotel’s review count is just one, with no recent feedback, making it impossible to gauge current hotel satisfaction. It’s rated 0/5, reflecting total dissatisfaction.

Sojern has 30 reviews, all recent, with an average rating of 4.83/5. Hotels across segments—from boutique to branded—report increased demand, ease of use, and high likelihood to recommend.

Edge: Sojern.

How Much Do Adshotel and Sojern Cost?

Adshotel’s pricing details are unavailable, and it is marketed as a paid premium platform with no free trial or transparent costs.

Sojern charges a starting base price of $1,100 per month, with no free trial. Its cost is transparent, and the model aligns with performance-based results, making ROI assessment more straightforward.

Edge: Sojern.

What Type of Hotel Should Use Adshotel?

• Hotels that want full control over their metasearch campaigns and are comfortable managing complex bidding strategies.
• Properties with dedicated marketing teams eager to optimize campaigns manually.
• Hotels with technical staff or resources to troubleshoot and support their campaigns independently.

Not ideal if:

• You seek a proven, results-driven platform with reliable support.
• You prefer a hands-off, automated marketing solution.
• You require immediate, tangible ROI and positive reviews.

What Type of Hotel Should Use Sojern?

• Hotels of all sizes seeking an easy-to-manage, data-driven digital marketing platform.
• Independent, boutique, or branded hotels looking to boost direct bookings without heavy operational overhead.
• Properties prioritizing automation, insightful reporting, and extensive integrations.

Not ideal if:

• You prefer a completely self-managed platform with total campaign control.
• Your hotel relies on traditional marketing channels and does not prioritize digital advertising.
• You’re skeptical of data-driven automation or want to avoid subscription costs.

The Bottom Line for Hotels

Adshotel positions itself as a premium self-management platform, but recent reviews suggest it falls short on results, support, and usability. Its lack of recent positive feedback makes it unsuitable for most hotels seeking reliable performance.

Sojern, with a proven track record, high user satisfaction, and recent reviews boosting confidence, stands out as the superior choice for hotels wanting straightforward, effective digital marketing. Its automation, integrations, and data insights help hotels increase demand and direct bookings efficiently.

If your hotel needs a dependable, user-friendly platform to grow your direct booking channel, go with Sojern. Its recent reviews and strong ratings confirm its ability to deliver tangible results.

Choose Adshotel only if you have the resources and expertise to navigate an unproven platform with limited support and dubious results. For most hotels, especially those eager for measurable growth, Sojern is the clear winner.