Bold Print Design Studio vs. Sojern Traveler Advertising:
Welke past bij u?

The Decision

When evaluating digital marketing solutions for your hotel, the core question is which platform will deliver more direct bookings, better support, and easier management. Both Bold Print Design Studio and Sojern aim to serve your marketing needs, but they tackle very different problems—one focuses on branding and creative visuals, the other on targeted traveler advertising. Which aligns more closely with your current priorities?

Bold Print Design Studio offers design-focused tools to improve your visual content, while Sojern provides data-driven advertising to boost direct demand. But which product truly answers your hotel’s most pressing marketing challenges?

Is Bold Print Design Studio or Sojern Better for Hotels?

Bold Print Design Studio is a graphic design platform tailored to help your team produce compelling visual assets quickly. It’s praised for its intuitive interface and team collaboration features, making it ideal for hotels that need consistent branding without complex setup.

Conversely, Sojern excels as a multichannel marketing platform that leverages AI and traveler data to target potential guests online. Its extensive feature set includes meta search marketing, social media ads, and detailed reporting, making it suitable for hotels aiming to increase direct bookings through targeted campaigns.

Both products address different marketing needs: Bold Print boosts your brand visuals, while Sojern aims to directly influence traveler behavior. Are you looking to strengthen your visual identity or drive immediate demand? The answer will guide your choice.

Which Should Your Hotel Choose: Bold Print Design Studio or Sojern?

If your hotel needs to develop eye-catching visuals for social media, promotions, and branding with minimal design expertise, go with Bold Print Design Studio. Its user-friendly templates and team collaboration tools are ideal for marketing teams focused on visual consistency.

If your priority is to increase direct bookings through targeted digital advertising, choose Sojern. Its advanced traveler data, multichannel campaign management, and performance-based pricing make it a clear choice for hotels seeking measurable ROI and high conversion rates.

Your hotel’s specific goals—branding vs. demand generation—determine which platform will serve you best.

Is Bold Print Design Studio or Sojern Easier to Use?

Bold Print Design Studio scores a low 0/5 in ease of use, largely because it lacks recent reviews and detailed usability data. With no recent feedback, it’s challenging to gauge how intuitive or user-friendly the platform really is for your team.

In contrast, Sojern boasts a high 4.83/5 rating, with recent reviews highlighting its simple interface, quick onboarding, and helpful customer support. Users describe it as “easy and uncomplicated,” with responsive teams that assist in campaign setup and management.

Edge: Sojern.

Which Has Better Features: Bold Print Design Studio or Sojern?

Bold Print Design Studio offers no additional features beyond its core design tools. Its strength lies in providing templates and collaboration options to streamline visual content creation.

Sojern, however, offers at least eight distinct features, including meta search marketing, social media advertising, data analysis, PPC, and email marketing. These tools enable comprehensive digital marketing campaigns, targeting travelers across channels and optimizing performance.

With significantly more capabilities, Sojern provides a broader scope for your hotel’s marketing efforts. Edge: Sojern.

Which Has Better Customer Support: Bold Print Design Studio or Sojern?

Bold Print Design Studio’s support ratings are nonexistent, making it difficult to assess how responsive or helpful their team is. There are no recent reviews or feedback on their customer service.

Sojern, on the other hand, scores an impressive 4.8/5 in support ratings, with recent reviews praising their “responsive,” “proactive,” and “knowledgeable” service teams. Users appreciate their quick assistance and strategic guidance, especially during campaign launches.

Edge: Sojern.

Which Has More Integrations: Bold Print Design Studio or Sojern?

Bold Print Design Studio appears to have no verified integrations, limiting its ability to connect with other marketing tools or PMS systems. This could hinder your hotel’s ability to automate or streamline workflows.

Sojern integrates with 33 verified partners, including Profitroom, Mirai, HotelTime, and The Hotels Network. These integrations facilitate smoother campaign management, booking tracking, and revenue analysis.

Given its extensive partner network, Sojern can better fit into your existing tech stack. Edge: Sojern.

Which Do Hoteliers Rate Higher: Bold Print Design Studio or Sojern?

With zero reviews and ratings for Bold Print Design Studio, it cannot be considered favorably based on user feedback. There’s no recent data supporting its effectiveness or usability.

In contrast, Sojern has over 150 reviews in the last six months and a stellar 4.8/5 customer support rating. Hotels across segments, from independent to branded properties, praise its ability to deliver measurable results and ease of use.

Clearly, hoteliers rate Sojern significantly higher. Edge: Sojern.

How Much Do Bold Print Design Studio and Sojern Cost?

Bold Print Design Studio does not publicly list its pricing, and there are no trial or implementation fees reported. Its lack of transparent pricing makes comparison difficult.

Sojern charges a base fee of $1,100 per month, with no mention of hidden fees or tiered pricing. Its performance-based model aligns costs with actual results, providing predictable ROI.

If transparency and predictability are priorities, Sojern’s clear pricing structure adds value. Edge: Sojern.

What Type of Hotel Should Use Bold Print Design Studio?

• Hotels that prioritize visual branding and promotional graphics.
• Teams that need to create social media content quickly without high design costs.
• Small hotels or independent managers seeking to maintain brand consistency.
• Hotels with in-house marketing teams comfortable with DIY design.

Not ideal if:

• Your team requires advanced digital marketing and ad management.
• You lack in-house creative resources or experience.
• Your hotel needs integrated marketing automation.

What Type of Hotel Should Use Sojern?

• Hotels focused on increasing direct bookings through targeted advertising.
• Teams that want multichannel campaigns with AI-driven insights.
• Hotels with larger marketing budgets open to performance-based contracts.
• Properties seeking measurable ROI and detailed analytics.

Not ideal if:

• Your hotel relies solely on organic or offline marketing channels.
• You prefer self-managed creative content without external ad campaigns.
• Your budget is below $1,100 per month, or you seek free options.

The Bottom Line for Hotels

Bold Print Design Studio is a graphic design tool aimed at elevating your visual content with simple templates and collaboration features. It’s best suited for hotels that want to improve branding visuals without complex marketing campaigns but falls short in integrating with other tools and receiving recent reviews.

Sojern is a well-established digital marketing platform that offers targeted, data-driven advertising to drive bookings. With extensive features, integrations, and high reviewer ratings, it’s clearly the more reliable choice for hotels seeking measurable demand generation.

If your main goal is to create standout visuals and maintain branding consistency, Bold Print could serve you well. But if your focus is on boosting direct bookings through sophisticated, multichannel marketing, Sojern is the stronger, proven option.

In conclusion, for hotels that want to see tangible results from digital marketing with ongoing support, Sojern’s recent reviews, larger user base, and richer feature set make it the recommended choice.