Cendyn Proposals vs. Sertifi by Flywire (Contracts):
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The Decision

You're evaluating two top software solutions in the RFPs and proposal management space for the hotel industry: Cendyn Proposals by Cendyn and Sertifi by Flywire. Both address the core need of streamlining proposal and contract processes, but they approach this differently. Cendyn specializes in creating media-rich, personalized proposals to win group business, while Sertifi focuses on accelerating contract signing and payments through digital signatures and secure transactions. Which one aligns better with your hotel’s priorities?

Cendyn's platform was founded in 1996 and has a long-established presence, offering a broad set of features tailored to sales enablement and proposal management. Sertifi, established in 2008, concentrates on digital contract workflows, with a focus on e-signatures and payment processing. With more recent reviews and a higher overall rating, Sertifi is currently the more actively supported and trusted solution. Are you ready to dive into the key differences?

Is Cendyn Proposals or Sertifi Better for Hotels?

Both products tackle different pain points. Cendyn Proposals helps your sales team craft compelling, media-rich RFP responses that stand out quickly, making it ideal if your hotel depends heavily on winning group or event business. Sertifi simplifies the finalization of contracts and payments, streamlining the guest and client experience—best if your hotel needs faster agreements and secure payment workflows.

Cendyn’s strength lies in building tailored proposals with visual elements, pre-defined content blocks, and microsites, which enhances your team’s ability to win new business. Sertifi’s core advantage is expediting the contract process, reducing turnaround times by up to 90%, and minimizing paperwork. Do you prioritize winning more RFPs or closing contracts faster?

Cendyn Proposals vs Sertifi: Which Should Your Hotel Choose?

If your hotel’s sales team needs to craft personalized, media-rich proposals that differentiate your property in a competitive market, go with Cendyn. Its extensive features, such as response management and read receipts, enable you to create standout proposals quickly, especially if your team handles high volumes of RFPs for groups, conferences, or events.

If your focus is on accelerating contract signing, securing deposits, and reducing administrative workload, Sertifi is the better fit. Its streamlined e-signature and payment workflow, with a proven ability to process agreements 90% faster, suits hotels that prioritize operational efficiency and guest convenience.

For hotels needing comprehensive proposal management with rich content capabilities, choose Cendyn. For those seeking faster contractual execution and secure electronic payments, Sertifi is the way to go.

Is Cendyn Proposals or Sertifi Easier to Use?

Cendyn Proposals has a user rating of 4.38/5, with reviews praising its intuitive interface and quick onboarding, although some users note that customization options could be expanded. Its setup process involves familiar web-based tools that sales teams quickly adopt, especially if they are accustomed to proposal-building platforms.

Sertifi boasts an even higher ease-of-use rating at 4.94/5, with many hoteliers highlighting its straightforward signatory process and minimal learning curve. Its features, like document uploads and signing, are described as “simple and efficient,” with clients often requesting Sertifi by name for their ease of use.

Edge: Sertifi.

Which Has Better Features: Cendyn or Sertifi?

Cendyn’s proposal platform offers unique features like Response Management and Read Receipts & Alerts, which help monitor engagement and improve follow-up. It supports multimedia-rich proposals, microsite creation, and pre-defined content blocks, totaling 4 exclusive features designed for sales enablement.

Sertifi provides a Templates Library, allowing quick reuse of frequently sent documents, and has a focus on secure contract workflows. It supports integrations with payment systems like Stripe and offers features tailored for online signatures and document storage, making for a total of 3 unique features.

While Cendyn’s feature set is geared toward building compelling proposals, Sertifi’s focus on contract execution and security makes it more streamlined for closing deals.

Edge: Cendyn.

Which Has Better Customer Support: Cendyn or Sertifi?

Cendyn scores 4.47/5 in customer support, with reviews emphasizing their proactive, knowledgeable team acting as an extension of your staff. Customers praise their responsiveness and thorough training, with one review stating, “The support team works as if they are part of our team.”

Sertifi outperforms slightly with a 4.74/5 rating, with users citing their quick, helpful support and smooth onboarding. Clients note that Sertifi’s team is “very responsive,” especially when resolving technical issues or clarifying features.

Edge: Sertifi.

Which Has More Integrations: Cendyn or Sertifi?

Cendyn’s platform boasts 116 verified integrations, including major property management and revenue systems like Oracle Hospitality, Infor, Amadeus, and others. These integrations enable your team to incorporate proposal and sales data across multiple channels easily.

Sertifi, with 7 verified partners, supports integrations primarily with payment systems like Stripe and other core tools such as group management platforms. Four partners overlap, including Oracle Hospitality and Infor, but Cendyn’s extensive list offers broader operational connectivity.

Edge: Cendyn.

Which Do Hoteliers Rate Higher: Cendyn or Sertifi?

Cendyn’s review count is just 17, with recent reviews averaging 4.9/5 and an overall rating of 5/5. Hoteliers in upscale, branded, and boutique markets praise its ease of use and support, with some calling it “top notch” and “a game-changer” for proposal creation.

Sertifi has 35 reviews, with a 4.94/5 ease-of-use rating and a 4.74/5 customer support score, indicating high satisfaction. Hotels in luxury, branded, and resort segments appreciate its speed and simplicity, often highlighting how it reduces contract turnaround time significantly.

Given the more recent reviews and higher scores, Sertifi currently has the edge in customer satisfaction.

Edge: Sertifi.

How Much Do Cendyn and Sertifi Cost?

Cendyn Proposals has a base price of $200 per month, with no free tier or trial available. Its pricing model is straightforward but may be less attractive for smaller hotels or those seeking flexible options.

Sertifi charges $100 per month, also without a trial or freemium model. Its lower price point, combined with high user ratings, suggests strong value for hotels looking for efficient, secure contract workflows without a hefty investment.

What Type of Hotel Should Use Cendyn?

• Hotels that rely heavily on winning group and event business through RFPs.
• Sales teams requiring media-rich, personalized proposals that stand out.
• Properties managing multiple RFP responses daily, needing quick, branded microsites.
• Hotels seeking to improve proposal engagement with read receipts and alerts.
• Teams that benefit from pre-defined content blocks, videos, and floor plans.

Not ideal if your hotel:

• Has limited sales staff or infrequent RFP responses.
• Does not prioritize customized, media-rich proposals.
• Needs a lightweight or lower-cost solution.
• Primarily closes deals through direct bookings or simple contracts.

What Type of Hotel Should Use Sertifi?

• Hotels that want faster contract execution and payment processing.
• Properties handling high volumes of agreements and deposits.
• Teams aiming to reduce paperwork and manual signing.
• Hotels focusing on enhancing guest or client experience through digital workflows.
• Properties that require secure handling of credit card data and fraud prevention.

Not ideal if your hotel:

• Needs extensive proposal-building features.
• Primarily manages negotiations rather than contracts.
• Has minimal contractual or payment processing activities.
• Prefers a solution with advanced proposal customization.

Sertifi vs Cendyn: The Bottom Line for Hotels

Cendyn Proposals excels at helping your sales team craft visually appealing, personalized proposals to win more group business. Its broad integration network and features like response management make it suitable for hotels with high RFP volume and complex sales processes.

Sertifi specializes in finalizing agreements swiftly through electronic signatures and secure payments, making it ideal for hotels prioritizing operational efficiency and guest convenience. Its simplicity, speed, and recent high ratings suggest it is the preferred choice for hotels aiming to accelerate contracts.

If your hotel’s main challenge is creating compelling proposals and winning RFPs, choose Cendyn. If faster contract finalization and secure payments are critical, Sertifi is your best fit.