Hospitality Holiday Season 2025

The APAC and EMEA hospitality markets are entering a peak holiday season driven by New Year, Christmas, and Lunar New Year travel. Exely’s data— covering OTA reservations and direct bookings processed through the Exely Booking Engine—shows strong performance momentum across both regions as we move into late 2025. This report highlights key seasonal trends and provides actionable insights to help hoteliers maximize demand and optimize revenue during this high-impact period.

Hotel Website Messaging Design Guide

Discover how to turn your hotel website into a powerful first impression. This design guide by The Hotels Network walks you through the essentials of visual storytelling, personalization, and usability, and helps you craft messages that captivate and convert. From color and typography to AI-powered templates and accessibility, learn how to align every detail with your brand while guiding guests smoothly from browsing to booking. Create stunning, on-brand designs that elevate your direct channel strategy and boost conversions.

Summer 2025 Hotel Guest Experience Snapshot

Discover what drove guest satisfaction, where operational gaps showed up, and what hoteliers from Rome to Stockholm can do to improve reviews.

Stop Playing Dice This Budget Season: Make Smart Investments

This white paper helps hoteliers move beyond guesswork in budgeting. It explains why ORM tools, social media, and review platforms fail to provide reliable investment guidance, and why structured guest data is the only solid foundation. With standardized questionnaires linked to a Central Guest Profile, hotels can identify profitable segments, allocate budgets wisely, and reduce risks. Beyond smarter investments, this approach boosts direct bookings, enhances guest profiles, supports complaint management, and ensures data compliance. The result: higher revenues, stronger guest loyalty, and long-term profitability.

Reimagining the Role of Travel Media in Building Luxury and Lifestyle Brands

Travelers who seek out luxury and lifestyle hotels are a unique customer segment, and there’s a small margin to meet these customers’ lofty expectations. In a new survey from Skift and Curacity, 89 percent of luxury travelers said that they were more likely to book a high-end hotel if they were already familiar with its brand.

Partnering with Start-Ups in Hospitality IT

Hotel tech startups are popping up everywhere - promising innovation, speed, and sleek design. Many of them look like the next big thing. But behind the polished surface, the real questions begin: Is the software truly ready for hotel operations, can it integrate seamlessly into your tech stack, how secure is your guest data - really, what happens if the startup runs out of funding? This whitepaper answers these questions, and even more - concise, practical, and easy to follow.

The Signals behind Hotel AI Recommendations

A new era of AI-assisted travel planning has begun. It’s more personalized, more contextual, and increasingly action-oriented. Hotels that fail to adapt risk losing visibility and bookings, while those that act early stand to gain a meaningful competitive advantage.

Navigating AI: Emerging Trends in Hospitality

Explore groundbreaking insights and never-before-seen data from hundreds of hoteliers worldwide on AI’s transformative impact in hospitality.

The Signals Behind Hotel AI Recommendations

A new era of AI-assisted travel planning has begun. It’s more personalized, more contextual, and increasingly action-oriented. Hotels that fail to adapt risk losing visibility and bookings, while those that act early stand to gain a meaningful competitive advantage.

The Hotel Distribution Technology 2025/2026 chart

How does hotel distribution looks in 2025/2026? In 2025, AI, direct booking, and platform consolidation are reshaping how hotels connect with guests and how travelers book. Social media is now a booking channel, and upselling tools are boosting revenue at every touchpoint. Explore the just-released Hotel Distribution Technology Chart 2025/2026 to see it all clearly. This is your visual guide to the key players, categories, and trends transforming hotel distribution today. From AI to API-first platforms, discover how top hotels are building smarter, more connected distribution strategies. Download the chart today to plan your 2025 strategy with clarity.

Boost direct bookings for resorts and independent hotel chains

Discover how to boost direct bookings for resorts and independent hotel chains with powerful strategies tailored to your business model. This eBook dives into personalized guest experiences, loyalty programs, pricing control, and cutting-edge tools like Oceanflights — the first native hotel + flight booking integration. Learn how to reduce cancellations, enhance user trust, and maximize profitability through tech, marketing, and a deep understanding of your audience. A must-read for hoteliers ready to take control of their distribution and stand out in a competitive market.

From Clicks to check-in: A Guide to Hotel Marketing

With travelers relying on digital channels to find and book accommodations, hotels need strong marketing strategies to stand out. From building a compelling brand story to optimizing online presence and engaging on social media, modern marketing tools help attract the right guests. This ebook offers practical insights and tactics to elevate your hotel’s marketing, making it a top choice in your area.

Guest Experience Benchmark Report 2025

The Guest Experience Benchmark Report 2025 by Shiji ReviewPro provides a comprehensive analysis of global guest sentiment and hotel review performance, establishing 2024 as the new benchmark for the industry. Using data from over 39 million reviews across 11,200 properties and 61 review platforms, this report equips hoteliers with actionable insights to enhance guest satisfaction, optimize reputation management strategies, and drive business growth. Want to build a smarter guest experience strategy for 2025? Check out some global and regional highlights and download the full Guest Experience Benchmark Report!

Unlocking Revenue: How Hoteliers Build Profitable Guest Relationships

This report summarizes the research conducted and offers you the unique opportunity to learn from your peers— other hotel managers around the world who are facing challenges similar to yours. By understanding how they are engaging their guests—and what is working in doing this—you’ll get actionable insights to improve your operations. This report covers pre-stay, on-property, and post-stay guest engagement strategies—as well as the use of data and the financial impact of guest engagement strategies.

How To Increase Your Direct Bookings With Google Hotel Ads

72% of travelers use metasearch engines in their booking journey! Google Hotel Ads is a powerful metasearch you must leverage to attract more guests and elevate your direct bookings and visibility. Discover Google Hotel Ads' latest unique features, benefits, and strategies to harness the full potential of this solution. Download our guide and learn how to supercharge your direct booking strategy to drive profitable revenue.

Unlock Your Hotel's Revenue Potential With A CRM And Digital Marketing Integration

Your hotel CRM isn’t only the hub for your guest-facing operations. It can also supercharge your hotel’s digital marketing by leveraging real-time guest data to shape your strategy. However, hotels cannot rely on their CRM’s guest profiles alone – they need to utilize that data to enhance and personalize their digital marketing campaigns. Download our guide to learn about the benefits of this integration including increasing direct bookings and visibility on metasearch, paid search, and all Google surfaces, leveraging look-a-like audiences, utilizing competitive pricing, and more!