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The Direct Booking Commission Playbook

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Overzicht

Most hoteliers quote a commission rate they have never actually calculated, and it is almost always too low. This playbook gives you two worksheets that produce the only two numbers that matter: what an OTA booking really costs once visibility programmes, payment handling and cancellation drag are counted, and what a direct booking really costs once discounts and staff time are counted. It then shows the break-even between them, a fully worked example for a 40 room property at $65 ADR, six moves ranked by payback speed, and five traps to avoid.

Wat je gaat leren

Worksheet A: calculate your true cost per OTA booking across eight lines, including the visibility programmes and cancellation drag that never appear on the commission invoice
Worksheet B: calculate your true cost per direct booking, including the direct discount most properties have never priced
The break-even formula, and a fully worked example for a 40 room property at $65 ADR showing what a ten-point channel shift is actually worth
Six moves ranked by payback speed, starting with the one that costs nothing and can be finished this week
Five traps, including the blanket direct discount that quietly converts a variable cost into a fixed one
A 30, 60 and 90 day checklist you can hand to one person

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The Direct Booking Commission Playbook

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