Review of Mailchimp

10
Good option for small hotels, but lacking more advanced features
Digital Marketing Manager from 500+ kamer Branded Hotels in Chicago (United States)
Geverifieerd
6 jaar geleden
Beoordeelde producten
Wat vindt u het leukst?
If you have a small list or small budget, I absolutely consider Mailchimp the easiest and most cost-effective choice for hotel email marketing. I recommend it for hotels that are only looking to send out a limited number of simple email campaigns, like a monthly newsletter and/or promotion. - Pro: Drag and drop campaign builder is easy to use. - Pro: You can build or upload your own email design template. - Pro: Their free plan covers up to 2000 subscribers, making it a very budget-friendly email solution for small hotels. - Pro: Easy to set up, with many website integrations available like Wordpress or Squarespace
Wat vindt u niet leuk of zou beter kunnen?
Mailchimp is not designed with the hotel business in mind... It is meant to be used for sending email campaigns only, it's really not a proper CRM tool for hotels. The free plan is quite limited in terms of automation, segmentation, testing, etc. - Con: The back end is not very intuitive if you’re new to email marketing. - Con: Segmenting users is difficult and can become a costly feature - Con: No integration with your hotel's PMS - Con: Price really adds up fast once you grow beyond 2k subscribers.
5.0
Uitstekend
Gebruiksgemak
4.0/5
Klantenservice
4.5/5
ROI
5.0/5
Implementatie
4.0/5

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