The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
摘要
我们分析了 73 条经验证的酒店从业者评价,比较了功能集、定价和真实案例研究,以全面解析每个平台的优势。最佳选择取决于您的物业类型和优先事项:
Crave Interactive 表现出色 在 客户服务 方面 — 尤其适合 brand 类型的物业 (5.0/5) ,拥有独特功能如 Payments and Credit Card Payments.
NexGenGuest 表现出色 ,拥有独特功能如 Mobile Checkin and Guest Profiles.
基于 HTR 上 73 条经验证的酒店从业者评价的并排评分。
| HTScore |
|
|
| 推荐可能性 |
|
|
| 易用性 |
|
|
| 客户支持 |
|
|
| 性价比 |
|
|
| 起始价格 | From $400/mo | Contact sales |
| 经验证的评价 | 67 | 6 |
在分析了 73 条经验证的评价后,Crave Interactive 用户最看重其 客户服务, 用户界面, 定制,而 NexGenGuest 用户则强调 。点击任意主题查看评价者的反馈。
|
|
|
|---|---|
| 优点 | |
|
+
客户服务
▾
|
|
|
+
用户界面
▾
|
|
|
+
定制
▾
|
|
|
+
宾客沟通
▾
|
|
| 缺点 | |
|
−
硬件问题
▾
|
|
|
−
无缝系统集成
▾
|
|
|
−
后端系统
▾
|
|
各产品在不同物业规模、类型和区域的 酒店客人应用程序 供应商中的排名——基于各细分市场中酒店从业者的经验证评价。
按酒店规模
| 细分市场 |
|
|
|---|---|---|
| 小型(10-24 间客房) ▾ | #6 13 条评价 | #20 2 条评价 |
| 中型(25-74 间客房) ▾ | #9 26 条评价 | #26 2 条评价 |
| 大型(75-199 间客房) ▾ | #4 14 条评价 | — |
| 超大型(200+ 间客房) ▾ | #5 7 条评价 | #12 2 条评价 |
按物业类型
| 细分市场 |
|
|
|---|---|---|
| 精品酒店 ▾ | #6 26 条评价 | #21 3 条评价 |
| 豪华酒店 ▾ | #5 31 条评价 | #16 6 条评价 |
| 品牌/连锁酒店 ▾ | #4 27 条评价 | — |
| 长住酒店 | #10 2 条评价 | — |
按区域
| 细分市场 |
|
|
|---|---|---|
| 北美 ▾ | #4 26 条评价 | #11 4 条评价 |
| 欧洲 ▾ | #8 31 条评价 | — |
| 亚太 | #8 2 条评价 | #20 0 条评价 |
| 中东 | #8 1 条评价 | — |
Choosing the right guest engagement app is critical for your hotel’s operational efficiency and guest satisfaction. Crave Mobile Platform by Crave Interactive and NexGenGuest both aim to enhance guest experiences but serve different needs and hotel profiles. Crave offers an extensive feature set with proven integration and a larger global presence, while NexGen emphasizes high engagement with minimal touchpoint technology. Which one aligns best with your hotel's priorities?
Both platforms provide mobile engagement solutions, but they approach guest interactions differently. Crave’s platform is designed for full-service hotels seeking extensive service automation, such as food ordering, digital menus, and contactless payments. NexGen, on the other hand, is built for high-engagement, low-touch environments, focusing on marketing, communication, and real-time guest interaction. Do you need a broad-service platform or a targeted engagement tool?
Crave’s solution is appless and offers many features (19 exclusive features) tailored for hotels wanting a comprehensive in-house guest service system, especially those with complex operations. NexGen’s platform is web-based, more streamlined, and better suited for boutique hotels or resorts focused on guest communication and marketing. Which aligns more with your operational complexity and guest engagement goals?
If your hotel needs a robust, feature-rich system that can handle in-room dining, digital menus, contactless payments, and multi-lingual support, Crave is the clear choice. Its strong presence in Europe, North America, and Asia, plus 17 verified integrations, makes it suitable for large or multi-property hotels seeking deep system integration.
If your hotel prioritizes pre-arrival marketing, post-stay communication, and high guest engagement with minimal touchpoints, NexGen is preferable. Its user-friendly platform with features like guest profiles and messaging caters well to boutique hotels and resorts targeting personalized marketing initiatives.
Your decision hinges on whether you prioritize extensive operational features (Crave) or targeted guest communication and marketing (NexGen). Which suite of features best supports your hotel’s growth?
Crave’s platform scores a solid 4.61/5 for ease of use, with detailed onboarding and strong customer support, but some users note that menu customization and back-end navigation could be improved. Its interface is customizable but may require training due to its complexity, especially for staff managing extensive features.
NexGenGuest edges out slightly with a 4.75/5 ease of use rating, praised for its intuitive design and straightforward configuration. Its platform is particularly easy for staff to adopt, with reviews highlighting the quick onboarding process and consistent support.
Edge: NexGenGuest.
Crave’s platform boasts 19 unique features, including QR codes, multi-lingual support, in-venue ordering, contactless payments, POS integration, and NFC. These capabilities support a broad range of operational needs, from menu management to curbside pickup.
NexGen offers only 2 exclusive features—mobile check-in and guest profiles—focusing on personalized communication and high guest engagement. While its feature count is smaller, these tools excel at pre-arrival marketing and real-time communication, with AI-generated review summaries and tailored recommendations.
Edge: Crave Interactive.
Crave’s support scores 4.79/5, with many reviews praising quick, helpful responses and proactive service. Customers report exceptional assistance during setup and ongoing operations, particularly appreciating the 24/7 support during critical periods.
NexGen’s support is rated slightly higher at 4.83/5, with reviews emphasizing the platform’s user-friendliness and the responsiveness of the NexGen team—especially “Steve,” who is frequently praised. Its support is seen as highly reliable, with a focus on continuous improvement.
Edge: NexGenGuest.
Crave’s platform integrates with 17 verified partners, including major PMS and POS systems like Oracle Hospitality, Amadeus, and InfoGenesis. Its wide array of integrations supports complex, multi-system hotel environments, making it suitable for larger properties or chains.
NexGen’s integrations are limited to 3 verified partners, such as Opera, Maestro PMS, and Stayntouch. While fewer, these integrations suffice for boutique hotels and resorts that rely on specific property management systems.
Edge: Crave Interactive.
Crave’s overall rating is 4.75/5, with recent reviews highlighting its ease of use and robust feature set. Hotels in diverse segments, especially branded and large properties, value its system’s reliability and comprehensive capabilities.
NexGen’s rating is slightly higher at 4.92/5, with recent reviews praising its intuitive interface and strong marketing tools. Boutique hotels and resorts favor NexGen for its targeted engagement and ease of staff adoption.
Edge: NexGenGuest.
Crave’s pricing starts at a flat $400 one-time fee with no specified monthly charges or implementation fees. Its pricing model indicates a straightforward approach suitable for hotels wanting predictable costs.
NexGen does not publicly disclose specific pricing, but it is a SaaS-based, subscription model with no mention of hidden fees. Its value lies in targeted features rather than broad-system costs.
Given the lack of detailed pricing info, compare based on your hotel’s size and needs to determine potential costs.
Not ideal if your hotel has a small operation with minimal service automation needs or prefers high-touch, personal interactions over automation.
Not ideal if you require extensive in-room service automation or multi-system integrations, which NexGen lacks.
Crave Interactive offers a comprehensive, feature-rich platform suited for large, multi-property hotels seeking extensive automation and integrations. Its broad set of capabilities supports operational efficiency, guest satisfaction, and revenue growth, especially in complex environments.
NexGenGuest excels in high-engagement, low-touch environments, offering an intuitive, marketing-focused platform that boosts guest communication and personalized experiences. Its simplicity and dedicated marketing features make it ideal for boutique hotels and resorts prioritizing guest loyalty.
Choose Crave if you need deep operational tools, extensive integrations, and a global presence. Opt for NexGen if your hotel aims for targeted guest engagement, ease of use, and a strong marketing focus. Both are valuable but serve distinctly different hotel profiles.
酒店客人应用程序 的定价很少是简单明了的。以下是我们从各供应商公开定价数据中了解到的信息。请务必根据您的物业规模申请定制报价。
|
|
|
|
|---|---|---|
| Starting Price | From $400/mo | — |
根据 HTR 的产品数据库,Crave Mobile Platform 和 NexGenGuest 共享 6 项功能。以下是关键差异——一方拥有而另一方缺少的功能。
| 功能 |
|
|
|---|---|---|
| 二维码 | ||
| 付款 | ||
| 基于网络(无应用程序) | ||
| 客人资料 | ||
| 手机值机 | ||
| 自动翻译(多语言) | ||
| 苹果支付 | ||
| 请求管理 |
显示主要差异。这两款产品之间还有 9 项功能存在差异。
酒店从业者喜爱的方面
Crave Interactive 提供卓越的客户服务,响应时间快,支持人员乐于助人。酒店经营者欣赏高效、主动的支持,这有助于迅速解决问题。
虽然用户界面因其对客人友好和直观而受到赞赏,但一些反馈表明它可以更加现代化和可定制,以更好地满足个别酒店的需求。
自定义选项(尤其是菜单更新和访客界面)有限,而且通常需要 Crave Interactive 团队的支持。用户表示希望对自定义有更多控制权。
酒店从业者提出异议的方面
一些评论提到了对硬件的担忧,特别是平板电脑的耐用性和充电困难。这些问题会影响使用系统时的整体效率和客户满意度。
该系统与其他酒店管理系统(如 Simphony 和 PMS)的集成,使操作更加顺畅,减少了手动输入。这在大型活动期间以及高效管理客房服务时尤其有用。
排名更高的方面
独特功能
这取决于您的需求。Crave Mobile Platform 和 NexGenGuest 共享许多核心 Hotel Guest Apps 功能,但各有独特的能力。Crave Mobile Platform 提供 17 个经验证的集成合作伙伴,而 NexGenGuest 提供 3 个。在切换之前,请查看上方的功能对比以了解它们的差异。
小型酒店应优先考虑易用性和快速入职。NexGenGuest 在易用性方面领先,评分为 4.8/5 对比 4.6/5。寻找透明定价以及试用或演示选项。在各产品页面上按物业规模筛选评价,了解与您类似的酒店的反馈。
Crave Mobile Platform:否。NexGenGuest:否。 两款产品目前均不提供免费版。大多数 Hotel Guest Apps 供应商提供演示或试用——在做出承诺之前,请分别向各供应商申请体验。
HT Score 是一个综合排名,考虑 4 个标准组和十多个变量,帮助酒店从业者客观比较酒店科技产品。Crave Interactive 的 HT Score 为 75,NexGenGuest 的为 0。以下是评分的计算方式。
| 标准组 | 权重 | 衡量内容 |
|---|---|---|
| 客户评分与评价 |
|
用户对该产品的推荐度如何? 评分分数、评价数量、声量份额、评价深度、评价时效性、成功案例 ▾ 权重最高的因素。分析平均满意度评分(推荐可能性、易用性、支持、投资回报率)、相对于同类产品的评价总数、评价时效性(最近 6 个月内至少 20 条评价)以及跨独立酒店客户的声量份额以检测选择偏差。 |
| 合作伙伴生态系统 |
|
技术合作伙伴对该公司的推荐度如何? 合作伙伴推荐、集成数量、集成质量 ▾ 评估合作伙伴推荐作为专家信心投票、经验证集成的数量以及生态系统质量——集成合作伙伴的平均 HT Score。拥有更高质量集成生态系统的产品更有可能提供互联互通的技术栈。 |
| 以客户为中心 |
|
该组织以客户为中心的程度如何? 认证支持、评价一致性、资料完整性 ▾ 评估公司是否获得 HTR 客户支持认证、是否保持持续的评价收集(反馈驱动文化的指标)以及产品资料是否完整,包括功能、截图、定价和特性。 |
| 覆盖范围、持久力与资源 |
|
该公司的覆盖范围和资源有多广泛? 地理覆盖、持久力、公司资源、趋势评分 ▾ 衡量全球覆盖(服务的国家和区域)、经营年限作为稳定性指标、团队规模作为资源指标,以及基于近十二个月买家咨询、评价、合作伙伴推荐和媒体活动的趋势评分。 |
客户评分和评价是 HT Score 算法中最重要的因素。HTR 不接受付费以提高排名。所有评价均经过验证——只有经确认从属关系的酒店行业从业者才能提交评分。 查看完整 HT Score 评估方法 →
产品推荐顾问