考虑投资酒店？或者您可能希望将您的投资策略提升到一个新的水平。酒店是独特的资产，要获得丰厚的投资回报并不像购买任何房产、进行轻微翻新然后出售那么简单。成功的酒店投资者都很有纪律，除非交易符合他们的高标准，否则不会考虑交易。在本文中，我们将分享成功酒店投资策略的 8 个关键要素，让您深入了解能够发现具有巨大潜力的资产的投资者的想法。
投资纪律
任何类型的投资（从股票市场到房地产）的第一条规则就是把你的情绪留在门口。使用冷酷的数据来做决定可以让你摆脱任何可能影响你判断的情感联系或偏见。如果出现市场混乱或任何一系列宏观经济因素（流行病、政治等），您的酒店业绩可能会下降，感到害怕或焦虑是人类的正常反应。但不要让这些感觉妨碍您的投资策略。
估值严谨
酒店的公平市场价值是酒店投资者和业主最重要的指标之一。但计算公平市场价值并不总是那么简单。花费时间和金钱来计算准确的估值是值得的，许多投资者选择为此目的聘请第三方评估师或顾问。评估师使用几种不同的方法来得出酒店的估值，但无论他们使用哪种方法，作为投资者，您都需要提出大量问题并在他们的计算中找出漏洞，以尽可能接近准确的估值。
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高投资回报率增值机会
当您考虑投资潜在资产时，请寻找具有增值机会的资产，以增加您的投资回报。酒店房间并不是酒店包厢中唯一创收的部分；餐厅、会议空间、停车场、健身和零售都可以增加增量价值。关键是找到可以将 2 美元转化为 4 美元价值的机会。例如，也许您可以开辟一些后台办公空间，并将其变成一个漂亮的会议室，您可以从中获利。
当地市场良好的需求趋势
尽管您可以改变物理的许多方面，但市场中更大的需求趋势超出了您的控制范围。在考虑潜在的酒店投资时，研究当地需求驱动因素以确保市场前景乐观非常重要。如果市场是季节性的，这些需求趋势就更加重要。在淡季期间，您将如何填充房间？如果天气影响您的旺季会怎样？具有健康的需求驱动因素组合的市场将为您的酒店投资做出积极贡献。
内置需求
除了市场的宏观趋势之外，酒店周围的微观位置拥有强大的内在需求也是有利的。例如，靠近医院、大学、体育场、机场和会议中心的酒店始终可以满足这些景点的需求。那些位置优越的酒店不仅可以从稳定的入住率中受益，而且愿意为便利支付更多费用的客人也会预订较高的平均房价。
独特的资产
标准化的大型酒店可能是一项引人注目的投资，但客人可以很快转向沿街开设的热门新酒店。您希望避免陷入这种境地——一家新酒店出现并吃掉您的午餐——而让您的投资面向未来的一个好方法就是投资一家具有独特竞争优势的酒店。一些良好的竞争优势包括地理位置（例如，唯一一家附属于机场的酒店）、历史（城市中最古老的酒店或拥有著名故事的酒店）和建筑（由著名建筑师设计或具有一些特别令人难忘的特色）。
运营效率低下
很难将一家以 95% 效率运行的酒店提高到 100%。将一家以 50% 的利用率提升到 90% 的酒店要容易得多。这些是您想要寻找的资产：经营不善的酒店有很多改进的机会。例如，使用过时技术的酒店提供了一个很好的机会，因为您可以升级到新技术，并且几乎立即看到收入和利润的增长。
建立关系
The world of hotel investing is a small one, and sometimes the best deals come down to who you know. Building and nurturing relationships with key players like brokers and local business owners will help increase your proprietary deal flow and perhaps lead you to more deals in the future. Building a strong team can also contribute to your success; working with the same asset manager or team of consultants time and time again can lead to synergy and efficiency.
是什么让投资策略对于个人投资酒店至关重要？
Having a well-defined investment strategy is indispensable for hotel investors due to several key factors within the hotel investment landscape.
Firstly, the intricacies of hotel investment, being a subset of real estate, demand a strategic approach to navigate through dynamic market conditions. Effective pricing strategies, considering metrics like Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and occupancy rates, are integral components of a successful investment strategy in the hotel industry.
Furthermore, a comprehensive investment strategy takes into account various aspects of hotel operations, such as revenue management and asset management. This approach ensures that the cash flow from the hotel business is optimized, contributing positively to the bottom line.
The type of hotel and its market positioning are crucial considerations. Whether it's a boutique hotel, a full-service establishment, or one associated with a well-known hotel brand like Hilton, aligning the investment strategy with the specific characteristics of the property enhances the likelihood of success.
Understanding the hospitality industry's trends and guest preferences is vital for creating a guest experience that attracts bookings and, consequently, maximizes returns on investment. Additionally, keeping an eye on market conditions helps identify investment opportunities, whether it involves developing a new hotel or adding value to an existing one.
For hotel investors, collaborating with a reputable hotel management company can be part of a sound investment strategy. This partnership ensures effective day-to-day hotel operations, contributing to sustained profitability.
In the broader context of real estate investment, hotels represent a unique asset class. Therefore, tailoring the investment strategy to the distinctive features of hotel real estate assets, including considerations for business travelers, types of hotels, and market demand, is crucial for long-term success.
A well-crafted investment strategy in the hotel industry considers a spectrum of factors ranging from market conditions and real estate assets to guest experience and revenue management. By addressing these elements, hotel investors can position themselves to make informed decisions and capitalize on the diverse opportunities within the dynamic hotel investment landscape.
Whether you’re a first-time investor or you’ve seen it all, there’s always room to up your game and become a more disciplined and strategic hotel investor.